Tag Archives: ZOMATO

DOUBLE MEANING LIES IN THE AUDIENCE MIND.

Brands try to be witty and humorous. At times messages have double meaning but then the double meaning lies in the mind of the audience.

Will IPL ever become Indian Superbowl?

Can IPL follow  SUPERBOWL? The kind of frenzy Super Bowl generates on social media on Indian timelines, it will be safe to presume that it is one of the most followed sporting events within the advertising-marketing fraternity in India. Everyone seems to experience, read and comment on the TVCs that the brands especially preview at the… Read More »