Tag Archives: access

Will your insight pass the complete organisation test?

Insight is one of the most misused words in the business of marketing and communication. They are loosely used to denote any not-so-obvious fact. At times the ability of it being commercially exploitable and being helpful in enhancing impact of a brand / process is treated as secondary. It primarily remains an inferred answer from… Read More »


Your unconcerned attitude towards ‘net neutrality’ may push your country back

Tweet     Follow @s_kotnala India has always been a polarised market between the have and have-nots, rich and poor, educated and illiterates. In one area there existed no differentiation, the capability to access Internet. We all were charged equally. There were no biases. That is going to change and we will see the creation of… Read More »