Category Archives: FUN IN PROFESSIONAL LIFE

Real life stories from advertising and marketing

THE GREAT INDIAN QUEUE- Why One Line Is Never Enough

Why does every Indian queue become a crowd? A humorous yet thoughtful satire on India’s strange relationship with lines, rules, ropes, shortcuts and “Bas Do Minute” psychology witnessed during a recent yatra.

Consulting Chaos — 8 Rules Consultant Pretends They Don’t Use.

Dive into the unapologetic world of consulting chaos, where jargon is currency, branding is armour, and survival depends on bluffing, blaming, and billing again. This field guide exposes the unwritten rules that every consultant uses but never admits—perfect for professionals, leaders, and anyone who has ever dealt with (or dreamed of becoming) a consultant.

The Eternal Beta Husband — and the Start-Up Wife

A witty, insightful piece comparing husbands to eternal beta products and wives to relentless start-up founders who keep upgrading, rebranding, and managing “Project Husband.” A fun read for marketers, couples, and anyone who believes all great products evolve over time.