Get Ready To Get Your Creative Expressions Censored.

No, I have not seen Ravi Jadhav’s Marathi movie ‘Nude’. However, that does not stop me from questioning the I&B Ministry’s decision to remove it from the list of films to be screened at the 48th International film festival (IFFI). That  a new kind of censor after the jury constituted for the purpose has selected… Read More »

Is 6-minute digital film risking brand association?

When the digital wave started, it created a luxury of time for audio-visual brand expressions. In the 6-minute digital film format, the creative teams and brand custodians were no longer constrained by the 30 – 45 second capping. A result of  high cost of advertising exposure on television. It gave birth to short digital films,… Read More »

ITTEFAQ. Not Perfect but good enough. Movie review

Questions, Possibilities, Assumptions Are Three Things That Makes A Murder Crime Thriller Work. Akshay Khanna led ITTEFAQ Has All Of It And A Bit More, going by Indian Standards. Thankfully, the producer and director have kept ITTEFAQ at just over 100-minute of length. It is quite short compared to usual length of Indian films. However,… Read More »

Party to sexual harassment at workplace? #MeTooGuilty

The Harvey Weinstein episode forced many people to re-examine sexual harassment at workspace. Many women shared their experiences with hashtag #MeToo. It was apparent that silence and escapism have fuelled the behaviour. There is no surprise at the spectrum, depth and width of this malice that seems to engulf every profession. The inappropriate behaviour finds… Read More »

Gold Standard In Digital Advertising; No High Expectation

The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More »

Watch Magic come alive in Rohit Shetty’s Golmaal Again. MOVIE REVIEW

I will not be unreasonable to a ‘Golmaal Again’  that is honest in its advertising. ‘No Logic Only Magic’. Just like a Govinda movies, when you decide to watch a Rohit Shetty film titled ‘Goalmaal Again’, you know what to expect. Rohit does not leave anything to chance. At the very start in the title… Read More »

Happiness a state of mind by Gyalwang Drupka. Book Review

I’m never going to be good enough, so I’ll just have to grab happiness where I get the chance. ( From the book) It was late at night on September 19, 2017, at some 30,000 feet in Indigo 6E 404, flight from Nagpur to Mumbai when I finished reading the book ‘Happiness is a State of… Read More »

Time for solidarity to save advertising

What could be the reason for me to ask for solidarity in advertising? I am a happy-go-lucky person. Very few things bother me. Mine is a life of peaceful co-existence within the highly competitive and inconsistent advertising –media-marketing industry. Nothing is permanent here. The brotherly love exhibited over drinks does not even last the hangover.… Read More »

Watch BiggBoss-11 the deadly social game

On 30th September 2017, while people were busy celebrating Dussehra, I was watching Salman Khan at the ‘BIGGBOSS-11’- set at Lonavala sending 18 contestants to BiggBoss House, where everyone of them will try to be the last one to leave. Today, it is two days old. There is no point hiding my addiction and love… Read More »