Who the hell is MILO KOTNALA?

11th December was MILO KOTNALA birthday. That’s not the actual date. However, that the date Milo Kotnala came home in 2017. So who the hell is Milo Kotnala?  MILO KOTNALA, a part of the family. The latest member of KOTNALA’s of Kandivali. My daughter Preetica has been after us to get a pet at home.… Read More »

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‘CHHAKKA PUNJA 3’ breaks Bollywood suffocating hold in Nepal.

The Nepali film ‘Chhakkka Punja 3′ makes a dominant statement on Nepal education system. I am in Kathmandu, attending  ‘A Forum for Reflections and Action – Education for Public Good in South Asia’  organised by the Centre for Educational Policies and Practices’ Nepal and supported by Aid-et-Action. The schedule read, viewing of Nepali Film ‘Chhakka… Read More »

Indigo Blinked early on Customer Frustration.

Last week, Indigo, the best on-time performing airline of India, made an announcement. It said it would start charging for any seat selected on web check-in.  Oh, well, it graciously offered the option of free seat check-in at the airport. As expected, it led to loud protests and negative sentiments on social media. Finally, Indigo… Read More »

Terminating client-agency relationship professionally.

What is true for personal life is true for professional life too. Relationships take time to build. Same is true of Client-agency relationship. They need an investment of time, efforts and a lot of trust and faith. Moreover, yet, in many relationships, there comes a stage when breaking it is more productive than continuing with… Read More »

Cinema must self-regulate ad breaks.

CINEMA SELF REGULATION! Cinema must learn from other media and how self-regulation has helped to keep the Government intervention to a minimum. To a large extent, television, radio and print are self-regulated. Digital too is trying with new matrices, technology, transparency, and consumer freedom. The ‘Gold Standard’ is one such effort. ASCI on the other… Read More »

THUGS OF HINDOSTAN THUGS AUDIENCE.

‘THUGS OF HINDUSTAN’ (TOH) is an utter disappointment. In a year where offbeat subjects and films like ‘Bhadhai Ho‘ is making the audience get back to cinema, Thugs of Hindostan experience may hold them away from theatres. ‘Thugs of Hindostan’ got nothing new. When the Britishers kill the king and Queen, the loyal, brave warrior… Read More »

8 Diwali Films that caught my eye.

HAPPY DIWALI. Festival time is advertising time. There are many region-specific windows of festivities like Bihu, Onam, Durga Puja, Holi, Makar Sankranti, and Kojagiri etc. Alternatively, the same festival celebrated under different regional IPR across regions. However, nothing beats Diwali as the festival of advertising nationally. Brands know festivals are the time to indulge and… Read More »