FOUR SQUARE OBSERVATION- Collectivism. Patriotism. Excellence. Support.

SALUTE TO COLLECTIVE STRENGTH I want all to see this brilliant film by Ullash Chopra and team for Ambuja Cement. It is simple and minimalist. It has an apt location, casting, expression, music, build up and culmination with that timely intervention of a cloud. All the elements are brilliantly balanced and exploited for the intended… Read More »

What comes first, the verbal nail or the visual hammer ?

In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »

10 Rakhi, 1 Brother And 6 Sisters.

Today is the friendship Sunday. Tomorrow is the Rakshabandan Monday. There is not much of friendship frenzy. It seems the fad of collectivism is dying a slow death. It is restricted to the tweets, and Facebook mentions. However, the social post, short films and brand messages have started bombarding the inboxes with Rakhi messages. The… Read More »

DARKNET- the other side of digital highway !

I had my brush with Darknet (or Deepnet) by mistake on clicking some links that sent me on a trail that I quickly terminated. It was enough for me to ask Google Chacha for his advice. I have time and again thought about such a possibility, parallel universe, good vs evil, anti net, mysterious net… Read More »

BOOMERANG employees need to pass the GHAR WAPSI test

Getting back to an ‘ex’ is never an easy task. To expect the romance to flame up or to start from where one left is over expecting the welcome. It is a lot more complicated that when a person decides to join back his ex-organisation. The homecoming, boomerang employee is not a new phenomenon in… Read More »

LIPSTICK UNDER MY BURKHA. Crushed dreams and caged desires.

In this case, call me old-fashioned or otherwise, the warning goes high. Go watch it with your spouse and/or significant other in life. Watching it with your adolescent daughter is not my cup of tea. Is it vulgar? The answer is No. Is it sexual? And the answer is No and yes. It deals with… Read More »

The Joy of remote working suffocated with long leash of technology

I am sure we all vote YES for flexible-timing. I also would bet most of us have experienced remote working. Yes, thrive on such a technology marvel and dream of the constraint-free life unveiling before the new generation. We are blinded by the advantages to miss the twin edged swords of technology. It is relentlessly… Read More »

STOP BLAMING SO-REAL-MAR(Ke)Tin(g) for current situation in Indian advertising Industry ?

June 27 1987 is the day advertising started its metamorphosis. Or so people would like you to believe. That day, Martin Sorrell with a confidence that only he understood made the successful hostile takeover of J Water Thompson (JWT). Most likely, he was unsure of the destination or the choices he will have to make… Read More »