Coke’s Diversity Vs Pepsi’s collectivism.

How Pepsi and Coke celebrate Diversity or collectivism This Superbowl, the two cola giants; Pepsi’s Generation and Coke’s diversity communication remained tethered to their DNA and polarised interpretation of audience. “When all’s said and done, all roads lead to the same end. So it’s not so much which road you take, as to how you… Read More »

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PADMAAVAT is an experience worth having

I watched Padmaavat ( Padmaavati) by Sanjay Leela Bhansali towards its 3rd week of release. By that time both the euphoria and the resistance to the movie was waning. Another few days and it would have been a thing of past with no regrets. However, as I have been writing about the film and my… Read More »

Will IPL ever become Indian Superbowl?

Can IPL follow  SUPERBOWL? The kind of frenzy Super Bowl generates on social media on Indian timelines, it will be safe to presume that it is one of the most followed sporting events within the advertising-marketing fraternity in India. Everyone seems to experience, read and comment on the TVCs that the brands especially preview at the… Read More »

MAdTech professional’s guide to a stress-free life.

Wanting to live a Stress-Free Life. Life in  Media, Advertising, Marketing, and Technology has always been stressful. In fact, stress is an integral part of it. Here are some hard truths to help you out from chakravyu of professional stress. You may agree, disagree, debate or discard them at your risk. However, some of you will… Read More »

Collective guidelines to monitor Alternate Intelligence!

It is a question of time before collective thinking helps Artificial Intelligence to spiral into true Alternate Intelligence. Uncontrolled it may give rise to new age Bhasmasura. Google, Facebook and other rich big data platform monitoring your digital impression are becoming too powerful. They know you and can predict your behaviour a lot better than… Read More »

BiggBoss Season 11 – View from a fanatic loyalist

It has always been hard to defend my fierce loyalty to the reality show; ‘BiggBoss’; on Colors TV one of the biggest reality shows on Indian television. Season 11 made it tougher. I visit the sets every year and like many others, I am sure to tune into ColorsTV on 14th January 2014 night to… Read More »

#DoYourBit to control the Digital Faultlines.

If one starts framing the digital faultlines of fake news and offensive content, one sees the impossibility of the task. And here I am not referring to the Dark Net. Nevertheless, a solution must exist. Human memory is short, and the default reaction is to forget and forgive. However, the marketing memory is based on ‘Law… Read More »

2017 list of 10 Books you must read.

Twenty-seventeen has been a slow year for me. I have not been able to ready the number of books that I would have wanted to. And it is all about focus. This year has been more about writing. The first book, a compilation of short professional and personal life that almost tripped us in some… Read More »