Life is only worth living in a Beta Mode.

Life is crazy, demanding world of MAdTech professional; Media/marketing, Advertising, and technology. In addition to the pressure and demands of the organisation, there are many that are self-created. There are so many equations and variables to be balanced in an otherwise unpredictable environment. We live in a sea of uncertainties. There is with no assurance… Read More »

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How brands converting second screen problem into an advantage?

How brands benefit from synchronisation their engagement on Twitter and TV? Most audiences engage with their mobile while watching television. There is always a second screen in play. This viewing pattern was earlier seen as a problem before someone decided deep-dive to understand the impact and use it to advantage. Recently after the hugely debated… Read More »

India Needs GDPR; Because A No Should Mean No.

Seeing the message ‘You have been unsubscribed’ gives that momentarily feeling of Moksha. You think you have won the battle against spams and personalised unwarranted e-mails. It is Maya, an illusion. The same domain rises like a phoenix and starts spamming you sooner than you can say ‘Om Namah Shivaya’. Visiting ant banking, insurance or… Read More »

The HAPPINESS MODEL you can follow

Your mental and emotional state is in your business. So is Happiness. Blaming the circumstances and other characters in the episode of your life, you only gain temporary relief in escapism. To be happy, you need to commit self to keep yourself happy. It is not to deny the impression and impact various materialistic outcomes,… Read More »

Will the DVC’s help CEAT on talent front?

Is CEAT facing issues with its talent management? Or are there work culture issues? In the current recruitment market, candidates are worried about the choices they make. There are numerous unanswered questions before them. Everyone wants to know more about the organisational culture and values in detail. Most of company culture knowledge is a result… Read More »

Who to blame for SOCIAL Skew in creative awards win.

‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply  ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete.  The… Read More »