DEV BHOOMI IS NOT A THEME PARK
Uttarakhand Tourism needs regulation—not endless expansion. Why Dev Bhoomi deserves preservation over commercialisation, and why today’s choices may permanently change its ecology, culture and spiritual identity.
The SEVEN-HORSES frame: When Marketing sold me Prosperity Better Than The Bank.
The Gudem Experiment- When Mythology Meets Science Fiction: An Ambitious Experiment – Book Review
‘The Gudem Experiment: Book 1’ by Vadhan Bommadevara is the kind of book I enjoy reading. The books that are willing to experiment. ‘The Gudem Experiment’ blends mystery, thriller, science fiction, mythology, horror and even a touch of romance into a single narrative. I find the premise immediately appealing because I enjoy reading and writing… Read More »
How Mountains Taught Me the Real Meaning of Relevance
RESET – Part of Life
What the DHAM Yatra Changes Before You Return Home
Modern CMOs Aren’t Cowards. The Risk Equation Has Changed.
Modern CMOs are not afraid of creativity. They are responding to an uneven risk-reward equation where social media outrage, brand boycotts, and stakeholder pressure can destroy campaigns overnight. Here’s why brands increasingly prefer safe advertising over bold storytelling and why survival has become the new marketing strategy.
THE GREAT INDIAN QUEUE- Why One Line Is Never Enough
Why does every Indian queue become a crowd? A humorous yet thoughtful satire on India’s strange relationship with lines, rules, ropes, shortcuts and “Bas Do Minute” psychology witnessed during a recent yatra.

