The Ravan Within Us: Should We Hate or Understand Him?
The Ravan Within Us: Are we Ram, Ravan, or somewhere in between? I and Vermajee explore our inner contradictions.
The Ravana Every Brand Carries
The Ravana Within Brands: How digital culture, social media, ego and outrage challenge brands in a world where every battle begins within.
Brand Emotions: Nine Rasas, but Does Your Brand Know Its Rhythm?
Nine rasas and brand emotions? Vermajee explore emotional triggers, and the challenge of staying consistent in a changing marketplace.
ALL ABOUT NAVRATRI
#Ignornat Hindu shares all about Navratri. Mythological stories and celebrations. The nine forms of Shakti worshipped during Navratri & more
Advertising is Drishyam. Are Brands Making You See What They Want?
Advertising is Drishyam. Vermajee explains how perception, visual grammar and consistency shape what consumers believe.
From One-Lane Sale Festival To A Festive Maze
Festive marketing has evolved from a one-lane sale into a multi-lane maze. Brands must navigate every relevant consumer touchpoint.
Drishyam 3: The Truth About a Good Lie
Drishyam 3 review: When fiction feels like truth, words become visuals and a brilliant team turns Vijay Salgaonkar’s final game into gripping cinema.
TMT – The Whistleblower Must Be Laughing
Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor pitch their own ideas in Rungta TMT’s hilarious new ad. A sharp look at celebrity advertising, humour and the whistleblower behind the script.
Controversial advertising- is that a media tool?
As usual, on Friday, I was having drinks with Vermajee, my friend, mentor and one of the sharpest brand consultant minds. The conversation began somewhere else and, between the second and third glass of whisky, it moved to brands, advertising and the increasingly blurred line between provocation and controversial advertising. “Do you think controversial advertising… Read More: Controversial advertising- is that a media tool? »
Advertising Ethics: Is Legal Good Enough for Advertising?
I believe that expecting advertising to serve a larger cause is a misplaced demand. I read an article on Mxmindia.com about the recent Bajaj Pulsar advertisement, which called it wrong for not being gender-sensitive, and I initially disagreed. My first reaction was simple: if an advertisement is within the law and the regulatory framework, and… Read More: Advertising Ethics: Is Legal Good Enough for Advertising? »
