How Mountains Taught Me the Real Meaning of Relevance

A trek to Tungnath sparked a profound question: Do we really matter? A reflection on relevance, contribution, purpose and living meaningfully.

Modern CMOs Aren’t Cowards. The Risk Equation Has Changed.

Modern CMOs are not afraid of creativity. They are responding to an uneven risk-reward equation where social media outrage, brand boycotts, and stakeholder pressure can destroy campaigns overnight. Here’s why brands increasingly prefer safe advertising over bold storytelling and why survival has become the new marketing strategy.