A fireside conversation with Vermajee over his favourite drink discussing the future of brands. “Brands will be dead by 2040.” I started the conversation. Vermajee, the marketing consultant and a dear friend, looked at me over his favourite drink, with the expression of a marketing consultant who has just heard a client announce a completely… Read More: BRANDS WILL BE DEAD BY 2040 »
GIVA’s Kriti Sanon Raksha Bandhan ad sparks debate over fashion, pets and Indian culture. A humorous take on tradition, advertising and social-media outrage.
Sundowner at Six -A Book Best Enjoyed Without Looking for Enlightenment There is an old saying in Uttarakhand: “Surya Asth, Garhwal Mast.” Roughly translated, once the sun sets, the people of Garhwal become considerably more interesting. So, I must confess that I, a Pahaadi, was partially misled by the title of Ashish Joshi’s (another Pahaadi)… Read More: Sundowner at Six: Don’t Look for Philosophy, Just Pour a… »
When products, features, prices and reviews begin to look the same, what is left for brands to fight the battle for brand preference?
Was it just me, or did others also notice that this Independence Day seemed quieter than usual? The brands, of course, remained reasonably active, joining the conversation before the hashtag lost its relevance. There was the customary burst of patriotism, emotional messaging and the familiar “we are all in this together” sentiment, but the overall… Read More: INDEPENDENCE DAY- Are Brands Entering a New Age of Azadi? »
There was a time when information was power. Today, information is everywhere. And that may be precisely the problem. Today, one better understands the statement: “ The more I know, the more I know how little I know. Something that Natural Intelligence tells you. Google democratised information. Social media democratised opinion. YouTube democratised expertise. And… Read More: The Real AI Crisis: The Slow Death of Natural Intelligence »
Are reviews replacing reality and the brand experience? AAP BEETHI vs JAG BEETHI is changing our own experiences.
A challenge to advertising professionals, strategists and creative thinkers: Can you build a campaign that persuades people to donate for stray dog care? No NGO. No client. Just a meaningful brief that could save lives.”/>
Education is India’s highest-return CSR investment that Corporate India can make. A long-term commitment and partnerships can strengthen the nation’s future.
Facts are filtered through media, WhatsApp & algorithms; many of us live in ‘Fully Informed Ignorance ‘? CJP Protest at Jantar Mantar and accountability.
