“Happy Teachers’ Day, Vermajee,” I said, raising my glass to my friend, mentor, marketing consultant Vermajee. And one of my teachers. “Thank you. You are only the second person to wish me this year.” “Disappointed?” “Curious. Teachers’ Day once produced more wishes than mosquitoes after the monsoon. Now, only two. And the second one so… Read More: Teachers, AI and the Price of Being Relevant »
“Six, Vermajee. Six Bigg Boss starting together!” I had barely said it when Vermajee smiled. “Now that is interesting.” “It is not the languages that surprise me. Bigg Boss has been running in different Indian languages for years. Hindi, Kannada, Tamil, Telugu and Malayalam have their established audiences. Marathi too had its 2026 season, which… Read More: BIGG BOSS: When Six Houses Open Together, Owning Attention? »
A fireside conversation with Vermajee over his favourite drink discussing the future of brands. “Brands will be dead by 2040.” I started the conversation. Vermajee, the marketing consultant and a dear friend, looked at me over his favourite drink, with the expression of a marketing consultant who has just heard a client announce a completely… Read More: BRANDS WILL BE DEAD BY 2040 »
GIVA’s Kriti Sanon Raksha Bandhan ad sparks debate over fashion, pets and Indian culture. A humorous take on tradition, advertising and social-media outrage.
Sundowner at Six -A Book Best Enjoyed Without Looking for Enlightenment There is an old saying in Uttarakhand: “Surya Asth, Garhwal Mast.” Roughly translated, once the sun sets, the people of Garhwal become considerably more interesting. So, I must confess that I, a Pahaadi, was partially misled by the title of Ashish Joshi’s (another Pahaadi)… Read More: Sundowner at Six: Don’t Look for Philosophy, Just Pour a… »
When products, features, prices and reviews begin to look the same, what is left for brands to fight the battle for brand preference?
Was it just me, or did others also notice that this Independence Day seemed quieter than usual? The brands, of course, remained reasonably active, joining the conversation before the hashtag lost its relevance. There was the customary burst of patriotism, emotional messaging and the familiar “we are all in this together” sentiment, but the overall… Read More: INDEPENDENCE DAY- Are Brands Entering a New Age of Azadi? »
There was a time when information was power. Today, information is everywhere. And that may be precisely the problem. Today, one better understands the statement: “ The more I know, the more I know how little I know. Something that Natural Intelligence tells you. Google democratised information. Social media democratised opinion. YouTube democratised expertise. And… Read More: The Real AI Crisis: The Slow Death of Natural Intelligence »
Are reviews replacing reality and the brand experience? AAP BEETHI vs JAG BEETHI is changing our own experiences.
