A ₹4,000-crore cinematic gamble, spectacular VFX and a Ravana who steals the show. This Ramayana review examines the casting, characters, music, visualisation and the challenge of recreating India’s most familiar epic for a new generation.
Why does the Diwali card game survive despite uncertain wins and inevitable losses? Discover what Teen Patti and Flash teach marketers about rituals, customer engagement, relationships, retention and building lasting brand loyalty.
Everybody jokes about receiving Soan Papdi, yet the boxes keep selling every Diwali. Explore the Soan Papdi Paradox through a Friday-evening conversation with Vermajee on consumer behaviour, gifting economics and why what people say is not always what they buy.
What happens when consumers recognise your brand, buy it, but no longer feel excited about it? Explore the Soan Papdi Effect through a witty conversation with Vermajee, and discover why awareness, distribution and sales can conceal a deeper problem: declining brand desirability.
What happens when people introduce you as Pustak Waale instead of a marketing consultant? Sanjeev Kotnala reflects on personal branding, the power of relevance and the identity built through Pahaadi, his Uttarakhand short-story contest.
The Ravan Within Us: Are we Ram, Ravan, or somewhere in between? I and Vermajee explore our inner contradictions.
The Ravana Within Brands: How digital culture, social media, ego and outrage challenge brands in a world where every battle begins within.
Nine rasas and brand emotions? Vermajee explore emotional triggers, and the challenge of staying consistent in a changing marketplace.
#Ignornat Hindu shares all about Navratri. Mythological stories and celebrations. The nine forms of Shakti worshipped during Navratri & more
Advertising is Drishyam. Vermajee explains how perception, visual grammar and consistency shape what consumers believe.
