New Battleground for Brand Preference and Memory.
When products, features, prices and reviews begin to look the same, what is left for brands to fight the battle for brand preference?
INDEPENDENCE DAY- Are Brands Entering a New Age of Azadi?
Was it just me, or did others also notice that this Independence Day seemed quieter than usual? The brands, of course, remained reasonably active, joining the conversation before the hashtag lost its relevance. There was the customary burst of patriotism, emotional messaging and the familiar “we are all in this together” sentiment, but the overall… Read More »
The Real AI Crisis: The Slow Death of Natural Intelligence
There was a time when information was power. Today, information is everywhere. And that may be precisely the problem. Today, one better understands the statement: “ The more I know, the more I know how little I know. Something that Natural Intelligence tells you. Google democratised information. Social media democratised opinion. YouTube democratised expertise. And… Read More »
Whose Brand Experience Is It Anyway? AAP BEETHI vs JAG BEETHI.
Are reviews replacing reality and the brand experience? AAP BEETHI vs JAG BEETHI is changing our own experiences.
A CREATIVE CHALLENGE. That Could Save Lives. Can you crack it?
A challenge to advertising professionals, strategists and creative thinkers: Can you build a campaign that persuades people to donate for stray dog care? No NGO. No client. Just a meaningful brief that could save lives.”/>
Education – the Highest-Return Investment Corporate India can make in CSR
Education is India’s highest-return CSR investment that Corporate India can make. A long-term commitment and partnerships can strengthen the nation’s future.
The Jantar Mantar CJP Paradox: Fully Informed Ignorance
Facts are filtered through media, WhatsApp & algorithms; many of us live in ‘Fully Informed Ignorance ‘? CJP Protest at Jantar Mantar and accountability.
UNCERTAINTY: The Only Reason Life Is Worth Living.
We spend our lives seeking certainty, yet the only absolute certainty—death—is the one we fear most. A satirical look at why uncertainty makes life, business, marketing, love and hope worth experiencing.
Vremajee Explains: Why Modi Draws Crowds Abroad?
Why does PM Modi attract huge crowds abroad? Vermajee offers humorous, behavioural and branding explanations that go beyond politics.
CSR ROI Needs a New Metric: Nation Building, Not Corporate Convenience.
CSR cannot remain an annual compliance exercise. Corporate India must redefine CSR ROI through long-term investments that build education, trust, institutions and sustainable nation building.
