What happens when people introduce you as Pustak Waale instead of a marketing consultant? Sanjeev Kotnala reflects on personal branding, the power of relevance and the identity built through Pahaadi, his Uttarakhand short-story contest.
The Ravan Within Us: Are we Ram, Ravan, or somewhere in between? I and Vermajee explore our inner contradictions.
The Ravana Within Brands: How digital culture, social media, ego and outrage challenge brands in a world where every battle begins within.
Nine rasas and brand emotions? Vermajee explore emotional triggers, and the challenge of staying consistent in a changing marketplace.
#Ignornat Hindu shares all about Navratri. Mythological stories and celebrations. The nine forms of Shakti worshipped during Navratri & more
Advertising is Drishyam. Vermajee explains how perception, visual grammar and consistency shape what consumers believe.
Festive marketing has evolved from a one-lane sale into a multi-lane maze. Brands must navigate every relevant consumer touchpoint.
Drishyam 3 review: When fiction feels like truth, words become visuals and a brilliant team turns Vijay Salgaonkar’s final game into gripping cinema.
Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor pitch their own ideas in Rungta TMT’s hilarious new ad. A sharp look at celebrity advertising, humour and the whistleblower behind the script.
As usual, on Friday, I was having drinks with Vermajee, my friend, mentor and one of the sharpest brand consultant minds. The conversation began somewhere else and, between the second and third glass of whisky, it moved to brands, advertising and the increasingly blurred line between provocation and controversial advertising. “Do you think controversial advertising… Read More: Controversial advertising- is that a media tool? »
