There was a time when information was power. Today, information is everywhere. And that may be precisely the problem. Today, one better understands the statement: “ The more I know, the more I know how little I know. Something that Natural Intelligence tells you. Google democratised information. Social media democratised opinion. YouTube democratised expertise. And… Read More »
Are reviews replacing reality and the brand experience? AAP BEETHI vs JAG BEETHI is changing our own experiences.
A challenge to advertising professionals, strategists and creative thinkers: Can you build a campaign that persuades people to donate for stray dog care? No NGO. No client. Just a meaningful brief that could save lives.”/>
Education is India’s highest-return CSR investment that Corporate India can make. A long-term commitment and partnerships can strengthen the nation’s future.
Facts are filtered through media, WhatsApp & algorithms; many of us live in ‘Fully Informed Ignorance ‘? CJP Protest at Jantar Mantar and accountability.
We spend our lives seeking certainty, yet the only absolute certainty—death—is the one we fear most. A satirical look at why uncertainty makes life, business, marketing, love and hope worth experiencing.
Why does PM Modi attract huge crowds abroad? Vermajee offers humorous, behavioural and branding explanations that go beyond politics.
CSR cannot remain an annual compliance exercise. Corporate India must redefine CSR ROI through long-term investments that build education, trust, institutions and sustainable nation building.
Why do we watch sports? Vermajee explains why cricket, football, Wimbledon, golf and even wrestling keep millions glued to their screens. It isn’t really about the game.
Uttarakhand Tourism needs regulation—not endless expansion. Why Dev Bhoomi deserves preservation over commercialisation, and why today’s choices may permanently change its ecology, culture and spiritual identity.
