Drishyam 3: The Truth About a Good Lie
Drishyam 3 review: When fiction feels like truth, words become visuals and a brilliant team turns Vijay Salgaonkar’s final game into gripping cinema.
TMT – The Whistleblower Must Be Laughing
Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor pitch their own ideas in Rungta TMT’s hilarious new ad. A sharp look at celebrity advertising, humour and the whistleblower behind the script.
Controversial advertising- is that a media tool?
As usual, on Friday, I was having drinks with Vermajee, my friend, mentor and one of the sharpest brand consultant minds. The conversation began somewhere else and, between the second and third glass of whisky, it moved to brands, advertising and the increasingly blurred line between provocation and controversial advertising. “Do you think controversial advertising… Read More: Controversial advertising- is that a media tool? »
Advertising Ethics: Is Legal Good Enough for Advertising?
I believe that expecting advertising to serve a larger cause is a misplaced demand. I read an article on Mxmindia.com about the recent Bajaj Pulsar advertisement, which called it wrong for not being gender-sensitive, and I initially disagreed. My first reaction was simple: if an advertisement is within the law and the regulatory framework, and… Read More: Advertising Ethics: Is Legal Good Enough for Advertising? »
What Ganesha Can Teach Us About Personal Branding
Teachers, AI and the Price of Being Relevant
“Happy Teachers’ Day, Vermajee,” I said, raising my glass to my friend, mentor, marketing consultant Vermajee. And one of my teachers. “Thank you. You are only the second person to wish me this year.” “Disappointed?” “Curious. Teachers’ Day once produced more wishes than mosquitoes after the monsoon. Now, only two. And the second one so… Read More: Teachers, AI and the Price of Being Relevant »
BIGG BOSS: When Six Houses Open Together, Owning Attention?
“Six, Vermajee. Six Bigg Boss starting together!” I had barely said it when Vermajee smiled. “Now that is interesting.” “It is not the languages that surprise me. Bigg Boss has been running in different Indian languages for years. Hindi, Kannada, Tamil, Telugu and Malayalam have their established audiences. Marathi too had its 2026 season, which… Read More: BIGG BOSS: When Six Houses Open Together, Owning Attention? »
BHIMA’S WIFE- The Forgotten Woman of the Mahabharata
BRANDS WILL BE DEAD BY 2040
A fireside conversation with Vermajee over his favourite drink discussing the future of brands. “Brands will be dead by 2040.” I started the conversation. Vermajee, the marketing consultant and a dear friend, looked at me over his favourite drink, with the expression of a marketing consultant who has just heard a client announce a completely… Read More: BRANDS WILL BE DEAD BY 2040 »
A Rakhi, a Dog and the Great Indian Culture Audit
GIVA’s Kriti Sanon Raksha Bandhan ad sparks debate over fashion, pets and Indian culture. A humorous take on tradition, advertising and social-media outrage.
