Modern CMOs Aren’t Cowards. The Risk Equation Has Changed.
Modern CMOs are not afraid of creativity. They are responding to an uneven risk-reward equation where social media outrage, brand boycotts, and stakeholder pressure can destroy campaigns overnight. Here’s why brands increasingly prefer safe advertising over bold storytelling and why survival has become the new marketing strategy.
THE GREAT INDIAN QUEUE- Why One Line Is Never Enough
Why does every Indian queue become a crowd? A humorous yet thoughtful satire on India’s strange relationship with lines, rules, ropes, shortcuts and “Bas Do Minute” psychology witnessed during a recent yatra.
The Myth of Perfection: Why Excellence Begins When You Let Go
CSR TEAM CAPABILITY BUILDING – Non-Negotiable
Pet Governance Failure: Why India’s Pet Chaos Is Getting Worse
Pet Governance Failure is emerging as a serious urban issue across India. Using Mumbai as a lens, this piece explores how weak licensing systems, lack of data on pets, and unchecked breeding are fuelling pet chaos in cities—and what needs urgent reform

