Modern CMOs are not afraid of creativity. They are responding to an uneven risk-reward equation where social media outrage, brand boycotts, and stakeholder pressure can destroy campaigns overnight. Here’s why brands increasingly prefer safe advertising over bold storytelling and why survival has become the new marketing strategy.
Why does every Indian queue become a crowd? A humorous yet thoughtful satire on India’s strange relationship with lines, rules, ropes, shortcuts and “Bas Do Minute” psychology witnessed during a recent yatra.
The myth of perfection is an illusion that fuels stress, comparison, and stagnation. This article explores why embracing imperfection is essential for growth, meaningful relationships, and achieving true excellence.
CSR organisations that invest in team capability buildup see strong alignment, execution, & impact. Experience from a recent workshop at Goa.
Pet Governance Failure is emerging as a serious urban issue across India. Using Mumbai as a lens, this piece explores how weak licensing systems, lack of data on pets, and unchecked breeding are fuelling pet chaos in cities—and what needs urgent reform
CSR and NGO projects cannot deliver meaningful outcomes without adequate management funding. This article argues why management cost is impact—and why corporates must rethink overheads.
The IPL thrives as a financial giant, yet on the field it behaves like a zero-sum game where outcomes balance over time. I explore unpredictability, the illusion of skill, batting dominance, and the risk of losing true competition.
What happens when a sceptical mind encounters Babaji and the 18 Siddhas? This reflective review explores Kriya Yoga and immortality.
World Book Day Ideas for Gen Z and everyday readers. Discover 20 fun, practical ways to celebrate books, reading and learning in a screen-first world.
Criticism of governments is essential, but branding the Prime Minister a terrorist crosses the line into political hate speech. Why language matters in democracy.
