SPORT- WHY DO PEOPLE WATCH OTHER PEOPLE PLAY?

Why do we watch sports? Vermajee explains why cricket, football, Wimbledon, golf and even wrestling keep millions glued to their screens. It isn’t really about the game.

Modern CMOs Aren’t Cowards. The Risk Equation Has Changed.

Modern CMOs are not afraid of creativity. They are responding to an uneven risk-reward equation where social media outrage, brand boycotts, and stakeholder pressure can destroy campaigns overnight. Here’s why brands increasingly prefer safe advertising over bold storytelling and why survival has become the new marketing strategy.