After almost writing an obituary for TV commercials, five ads in the last six months—from Pepsi, Jio, CEAT and others—prove that long-format advertising is far from dead when brands invest in storytelling and smart creative thinking.
In the era of AI, YouTube tutorials, and algorithmic advice, the traditional guru is fading. The New Eklavya learns from everywhere, follows no one, and navigates chaos with curiosity.
Holi the festival of colour, love and forgiving. here are stories about Holi from Lord Shiva, Vishu to Krishna and the bollywood songs
From childhood warnings to cybersecurity advisories, “Don’t Talk to Strangers” hasn’t changed — only the platform has. So why does the smartest digital generation still fall for scams, fake APKs, phishing links, and OTP fraud? A satirical take on modern intelligence and timeless advice.
In an era of endless matches, reels, highlights and blockbusters, audiences are tuning out. How Content Fatigue Culture in entertainment and sport is diminishing emotional potency,
In the age of Google, AI, and endless information, does knowledge calm us or confuse us? A reflection on nostalgia, certainty, and why truth feels harder to find today.
A personal, honest journey from a book-throwing reader to a disciplined writer and the real lesson learned
In a hustle-obsessed culture, Strategic Sleeping is emerging as the ultimate productivity tool. Science, stories, and practical ways to sleep smarter, not less.
Why live theatre over expensive movies is becoming the smarter, richer entertainment choice in India.
Who killed the follow-up story? Not journalists. Not editors. A brutally honest look at how reader behaviour, algorithms, fear, and free content culture quietly bury accountability journalism.
