Babaji and the 18 Siddhas: spiritual curiosity. BOOK Review
What happens when a sceptical mind encounters Babaji and the 18 Siddhas? This reflective review explores Kriya Yoga and immortality.
Category Archives: Uncategorized
Five Ads That Prove Long-Format Advertising Is Not Dead
After almost writing an obituary for TV commercials, five ads in the last six months—from Pepsi, Jio, CEAT and others—prove that long-format advertising is far from dead when brands invest in storytelling and smart creative thinking.
Market is NOT Secular, it is Conveniently Blind?
India claims secular equality, but the market tells another story. From consumer segmentation to dynamic pricing and loyalty bias, this piece questions whether brands treat citizens equally?
Respect the Abandoned Childhood Dreams
From astronauts to Excel sheets — life has a funny way of redirecting our childhood dreams. This tongue-in-cheek reflection celebrates the beauty of abandoned ambitions, corporate detours, and the quiet pride of making peace with who we became.
How OTT Comedy is killing Marriage, Babies, and the Future
How OTT comedy and memes are turning marriage, parenting, and love into jokes—while humanity laughs itself into extinction.
Maa Kasam! Time to Rewrite the Oath of Office
My Bigg Boss 19 Detox Disaster
It’s tough when it comes to stopping watching the Bigg Boss. My experiment of detoxing for Bigg Boss this season.
Reality is Dead. Long Live the Narrative.
Not Sexy, but Critical: Market Research needs rebuffing.
If there were a popularity poll in the marketing world, “market research” would rarely make the top ten spots that people would want to join. It is hardly glamorous, it seldom grabs headlines, and it certainly doesn’t get invited to the corner room strategic meets. On the other hand, while brands win awards for campaigns… Read More »
Bigger isn’t always better—sometimes, it’s just louder.
Numbers can influence and create perceptions. Mostly, it is presumed that bigger is better- but is that true?
