Was it just me, or did others also notice that this Independence Day seemed quieter than usual? The brands, of course, remained reasonably active, joining the conversation before the hashtag lost its relevance. There was the customary burst of patriotism, emotional messaging and the familiar “we are all in this together” sentiment, but the overall… Read More »
There was a time when information was power. Today, information is everywhere. And that may be precisely the problem. Today, one better understands the statement: “ The more I know, the more I know how little I know. Something that Natural Intelligence tells you. Google democratised information. Social media democratised opinion. YouTube democratised expertise. And… Read More »
‘The Gudem Experiment: Book 1’ by Vadhan Bommadevara is the kind of book I enjoy reading. The books that are willing to experiment. ‘The Gudem Experiment’ blends mystery, thriller, science fiction, mythology, horror and even a touch of romance into a single narrative. I find the premise immediately appealing because I enjoy reading and writing… Read More »
Modern CMOs are not afraid of creativity. They are responding to an uneven risk-reward equation where social media outrage, brand boycotts, and stakeholder pressure can destroy campaigns overnight. Here’s why brands increasingly prefer safe advertising over bold storytelling and why survival has become the new marketing strategy.
What happens when a sceptical mind encounters Babaji and the 18 Siddhas? This reflective review explores Kriya Yoga and immortality.
After almost writing an obituary for TV commercials, five ads in the last six months—from Pepsi, Jio, CEAT and others—prove that long-format advertising is far from dead when brands invest in storytelling and smart creative thinking.
India claims secular equality, but the market tells another story. From consumer segmentation to dynamic pricing and loyalty bias, this piece questions whether brands treat citizens equally?
From astronauts to Excel sheets — life has a funny way of redirecting our childhood dreams. This tongue-in-cheek reflection celebrates the beauty of abandoned ambitions, corporate detours, and the quiet pride of making peace with who we became.
How OTT comedy and memes are turning marriage, parenting, and love into jokes—while humanity laughs itself into extinction.
