Modern CMOs are not afraid of creativity. They are responding to an uneven risk-reward equation where social media outrage, brand boycotts, and stakeholder pressure can destroy campaigns overnight. Here’s why brands increasingly prefer safe advertising over bold storytelling and why survival has become the new marketing strategy.
What happens when a sceptical mind encounters Babaji and the 18 Siddhas? This reflective review explores Kriya Yoga and immortality.
After almost writing an obituary for TV commercials, five ads in the last six months—from Pepsi, Jio, CEAT and others—prove that long-format advertising is far from dead when brands invest in storytelling and smart creative thinking.
India claims secular equality, but the market tells another story. From consumer segmentation to dynamic pricing and loyalty bias, this piece questions whether brands treat citizens equally?
From astronauts to Excel sheets — life has a funny way of redirecting our childhood dreams. This tongue-in-cheek reflection celebrates the beauty of abandoned ambitions, corporate detours, and the quiet pride of making peace with who we became.
How OTT comedy and memes are turning marriage, parenting, and love into jokes—while humanity laughs itself into extinction.
It’s tough when it comes to stopping watching the Bigg Boss. My experiment of detoxing for Bigg Boss this season.
If there were a popularity poll in the marketing world, “market research” would rarely make the top ten spots that people would want to join. It is hardly glamorous, it seldom grabs headlines, and it certainly doesn’t get invited to the corner room strategic meets. On the other hand, while brands win awards for campaigns… Read More »
