Sex as Sport- Missing step in Human Evolution.
Sex as a sport will have to wait. The sex championship is not happening in Sweden. It is an opportunity lost and missed step in evolution.
Category Archives: VERMAJEE- The Corporate Swami
GOAFEST2023- Absently present!
Why do people attend GoaFest or don’t attend it. Here are some of the answers. They may work for you or not- I would want to know.
To Last Of The Award Ads. Long Live Awards
The award wins are no longer amplified by advertising the fact. Maybe we have seen the last of the award ad – but not the awards. They will remain till there are clients and agencies.
Consistent Brand Colour, Freedom and Brand Nirvana.
Brand colour is one of the most critical visual identity element. It can do magic- if followed relentlessly consistently. It can be a trap- and maybe path to brand nirvana.
MYNTRA- LOGO KA KAAM HAI KEHNA
Myntra changed its logo because an activist saw it differently. A slight tweak made all the difference. Welcome to a new activism.
Should brand purpose help in a purposeless world?
Brand-purpose is the new marketing mantra. Will the consumer prefer a brand with a Brand Puprose over one that delivers brand-promise?
TANISHQ- Intent does not count in a troll defined world.
TANISHQ fearing the safety of its employees and stakeholders has withdrawn its TVC EKATVAN that was heavily trolled. Was there anything wrong?
Newspaper- Time to exploit opportunity.
Every newspaper is trying multiple strategies to be counted in the media game. Some of them work some don’t. Read what Vermajee has to say!
A consultant always sees opportunity.
Consultants have a positive outlook. They are not easily upset with problems because they see them as an opportunity- for which they are prepared
Consultant- Loyalty to Brand & Dharma for Management.
Consultant loyalty is with the brand. Management should be told of their Dharma in the market place. In the end, there is a problem and a consultant.
