Education – the Highest-Return Investment Corporate India can make in CSR
Education is India’s highest-return CSR investment that Corporate India can make. A long-term commitment and partnerships can strengthen the nation’s future.
Category Archives: ADVERTISING MARKETING
Vremajee Explains: Why Modi Draws Crowds Abroad?
Why does PM Modi attract huge crowds abroad? Vermajee offers humorous, behavioural and branding explanations that go beyond politics.
CSR ROI Needs a New Metric: Nation Building, Not Corporate Convenience.
CSR cannot remain an annual compliance exercise. Corporate India must redefine CSR ROI through long-term investments that build education, trust, institutions and sustainable nation building.
SPORT- WHY DO PEOPLE WATCH OTHER PEOPLE PLAY?
Why do we watch sports? Vermajee explains why cricket, football, Wimbledon, golf and even wrestling keep millions glued to their screens. It isn’t really about the game.
DEV BHOOMI IS NOT A THEME PARK
Uttarakhand Tourism needs regulation—not endless expansion. Why Dev Bhoomi deserves preservation over commercialisation, and why today’s choices may permanently change its ecology, culture and spiritual identity.
The SEVEN-HORSES frame: When Marketing sold me Prosperity Better Than The Bank.
Why did I finally buy the Seven Horse Pyrite Frame? A humorous look at brilliant marketing, influence, hope, prosperity and psychology.
CSR TEAM CAPABILITY BUILDING – Non-Negotiable
CSR organisations that invest in team capability buildup see strong alignment, execution, & impact. Experience from a recent workshop at Goa.
The Real Cost of Impact: Why CSR and NGO Projects Need Higher Management Fees
CSR and NGO projects cannot deliver meaningful outcomes without adequate management funding. This article argues why management cost is impact—and why corporates must rethink overheads.
IPL: A Zero-Sum Game Disguised as a Money Machine
The IPL thrives as a financial giant, yet on the field it behaves like a zero-sum game where outcomes balance over time. I explore unpredictability, the illusion of skill, batting dominance, and the risk of losing true competition.
The Sacred Art of Naming: People, Pets and Brands
Why do names like Barfi, Sheru, NaMo, Apple and underworld nicknames stay memorable? A sharp opinion piece on identity, branding and the hidden psychology of the art of naming.
