What Ganesha Can Teach Us About Personal Branding
Category Archives: ADVERTISING MARKETING
Teachers, AI and the Price of Being Relevant
“Happy Teachers’ Day, Vermajee,” I said, raising my glass to my friend, mentor, marketing consultant Vermajee. And one of my teachers. “Thank you. You are only the second person to wish me this year.” “Disappointed?” “Curious. Teachers’ Day once produced more wishes than mosquitoes after the monsoon. Now, only two. And the second one so… Read More: Teachers, AI and the Price of Being Relevant »
BRANDS WILL BE DEAD BY 2040
A fireside conversation with Vermajee over his favourite drink discussing the future of brands. “Brands will be dead by 2040.” I started the conversation. Vermajee, the marketing consultant and a dear friend, looked at me over his favourite drink, with the expression of a marketing consultant who has just heard a client announce a completely… Read More: BRANDS WILL BE DEAD BY 2040 »
A Rakhi, a Dog and the Great Indian Culture Audit
GIVA’s Kriti Sanon Raksha Bandhan ad sparks debate over fashion, pets and Indian culture. A humorous take on tradition, advertising and social-media outrage.
New Battleground for Brand Preference and Memory.
When products, features, prices and reviews begin to look the same, what is left for brands to fight the battle for brand preference?
INDEPENDENCE DAY- Are Brands Entering a New Age of Azadi?
Was it just me, or did others also notice that this Independence Day seemed quieter than usual? The brands, of course, remained reasonably active, joining the conversation before the hashtag lost its relevance. There was the customary burst of patriotism, emotional messaging and the familiar “we are all in this together” sentiment, but the overall… Read More: INDEPENDENCE DAY- Are Brands Entering a New Age of Azadi? »
The Real AI Crisis: The Slow Death of Natural Intelligence
There was a time when information was power. Today, information is everywhere. And that may be precisely the problem. Today, one better understands the statement: “ The more I know, the more I know how little I know. Something that Natural Intelligence tells you. Google democratised information. Social media democratised opinion. YouTube democratised expertise. And… Read More: The Real AI Crisis: The Slow Death of Natural Intelligence »
Whose Brand Experience Is It Anyway? AAP BEETHI vs JAG BEETHI.
Are reviews replacing reality and the brand experience? AAP BEETHI vs JAG BEETHI is changing our own experiences.
A CREATIVE CHALLENGE. That Could Save Lives. Can you crack it?
A challenge to advertising professionals, strategists and creative thinkers: Can you build a campaign that persuades people to donate for stray dog care? No NGO. No client. Just a meaningful brief that could save lives.”/>
Education – the Highest-Return Investment Corporate India can make in CSR
Education is India’s highest-return CSR investment that Corporate India can make. A long-term commitment and partnerships can strengthen the nation’s future.
