SPORT- WHY DO PEOPLE WATCH OTHER PEOPLE PLAY?
Why do we watch sports? Vermajee explains why cricket, football, Wimbledon, golf and even wrestling keep millions glued to their screens. It isn’t really about the game.
Category Archives: ADVERTISING MARKETING
DEV BHOOMI IS NOT A THEME PARK
Uttarakhand Tourism needs regulation—not endless expansion. Why Dev Bhoomi deserves preservation over commercialisation, and why today’s choices may permanently change its ecology, culture and spiritual identity.
The SEVEN-HORSES frame: When Marketing sold me Prosperity Better Than The Bank.
Why did I finally buy the Seven Horse Pyrite Frame? A humorous look at brilliant marketing, influence, hope, prosperity and psychology.
CSR TEAM CAPABILITY BUILDING – Non-Negotiable
CSR organisations that invest in team capability buildup see strong alignment, execution, & impact. Experience from a recent workshop at Goa.
The Real Cost of Impact: Why CSR and NGO Projects Need Higher Management Fees
CSR and NGO projects cannot deliver meaningful outcomes without adequate management funding. This article argues why management cost is impact—and why corporates must rethink overheads.
IPL: A Zero-Sum Game Disguised as a Money Machine
The IPL thrives as a financial giant, yet on the field it behaves like a zero-sum game where outcomes balance over time. I explore unpredictability, the illusion of skill, batting dominance, and the risk of losing true competition.
The Sacred Art of Naming: People, Pets and Brands
Why do names like Barfi, Sheru, NaMo, Apple and underworld nicknames stay memorable? A sharp opinion piece on identity, branding and the hidden psychology of the art of naming.
Lansdowne and the Hidden Cost of Name Change Politics
Lansdowne’s proposed renaming raises a larger question: does Name Change Politics help people, or distract from roads, ecology, tourism, and real development?
In AI World, Fast Learning Is Your Last Security
As AI reshapes industries, degrees are losing relevance and fast learning is emerging as the only survival skill. Discover why adaptability, skill execution and digital presence now define career success.
For success, brands must fall in love like Manchala Ashiq.
Consumers don’t stay loyal forever—they fall in love again. It requires brands too fall in love like manchala ashiq.
