Category Archives: ADVERTISING MARKETING
Using archetypes & personification For Powering Manpower Alignment
Have you ever played or watched the game of TUG OF WAR or seen a boat race? If yes, you would know how collective synchronised aligned efforts bring the right results. And if the forces are not aligned, having the best of the team would not guarantee success. The same is true about business; achieving… Read More »
Being water-wise needs a behavioural change.
It was like any other Saturday morning. I was working on my laptop when the NUTGRAF newsletter landed in the email. For people unaware of it, it is a PAID weekly emailer that explains fundamental shifts in business, technology and finance that happened over the last seven days in India. And this week, it spoke… Read More »
SHARK TANK – FREE ENTERTAINING EDUCATION.
SHARK TANK INDIA is a programme I think every youngster with the thought of getting on to the entrepreneur – start-up landscape must be watching. If not, it is their loss. It is different that the term that the reality show has added to the common man not a positive, but a logic and reason… Read More »
Political Polarisation of Movies before Election.
You cannot ignore it anymore. Everyone can connect the dots. And though you may not be able to link it to the on-ground political aspirations and vote politics directly, it is on your face. The big screen has become more prominent and politically engaged. Political propaganda and vote requests before election is no longer restricted… Read More »
Taking Advantage: Chaiwala Business Mindset
It was not a crisis; however, sometimes, people’s responses on such a day can reflect a lot about their attitude and approach to life. It can demonstrate their approach to life, self-confidence, understanding of the situation and decision-making capabilities. Disruption of Cooking gas Supply on Monday for 1 lakh plus in Mumbai was one such… Read More »
My Pexel journey – from user to contributor.
A new chapter of my digital journey unfolded as the clock struck midnight on January 1st, 2024. Little did I know, I was about to embark on an unexpected adventure with Pexel.com, a haven for free imagery seekers like me. It has been my go-to platform for stunning images for my blogs and articles. I… Read More »
EXPLORING THE FEELING – FIRST LOVE SECOND TIME.
Love is an emotion – an unexplained attraction- an undefined force that is not just a Human experience. Many poems, songs, stories, cinema, and philosophical treatises have been written and crafted on the subject. Yet, defining love remains a complex and elusive endeavour. And the complexities multiply when it is the first love- the second… Read More »
Valentine’s day- Love be dammed
Valentine’s Day is when love purportedly descends upon the earth, transforming it into a world where genuine or dubious couples eagerly await the annual opportunity to demonstrate affection through materialistic displays of attachment. Meanwhile, singles retreat into the shadows, nursing their unrequited desires and cringing at the thought of their solitary status being laid bare.… Read More »