Why does the Diwali card game survive despite uncertain wins and inevitable losses? Discover what Teen Patti and Flash teach marketers about rituals, customer engagement, relationships, retention and building lasting brand loyalty.
Everybody jokes about receiving Soan Papdi, yet the boxes keep selling every Diwali. Explore the Soan Papdi Paradox through a Friday-evening conversation with Vermajee on consumer behaviour, gifting economics and why what people say is not always what they buy.
What happens when consumers recognise your brand, buy it, but no longer feel excited about it? Explore the Soan Papdi Effect through a witty conversation with Vermajee, and discover why awareness, distribution and sales can conceal a deeper problem: declining brand desirability.
What happens when people introduce you as Pustak Waale instead of a marketing consultant? Sanjeev Kotnala reflects on personal branding, the power of relevance and the identity built through Pahaadi, his Uttarakhand short-story contest.
The Ravana Within Brands: How digital culture, social media, ego and outrage challenge brands in a world where every battle begins within.
Advertising is Drishyam. Vermajee explains how perception, visual grammar and consistency shape what consumers believe.
Festive marketing has evolved from a one-lane sale into a multi-lane maze. Brands must navigate every relevant consumer touchpoint.
Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor pitch their own ideas in Rungta TMT’s hilarious new ad. A sharp look at celebrity advertising, humour and the whistleblower behind the script.
As usual, on Friday, I was having drinks with Vermajee, my friend, mentor and one of the sharpest brand consultant minds. The conversation began somewhere else and, between the second and third glass of whisky, it moved to brands, advertising and the increasingly blurred line between provocation and controversial advertising. “Do you think controversial advertising… Read More: Controversial advertising- is that a media tool? »
I believe that expecting advertising to serve a larger cause is a misplaced demand. I read an article on Mxmindia.com about the recent Bajaj Pulsar advertisement, which called it wrong for not being gender-sensitive, and I initially disagreed. My first reaction was simple: if an advertisement is within the law and the regulatory framework, and… Read More: Advertising Ethics: Is Legal Good Enough for Advertising? »
