TMT – The Whistleblower Must Be Laughing
Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor pitch their own ideas in Rungta TMT’s hilarious new ad. A sharp look at celebrity advertising, humour and the whistleblower behind the script.
Category Archives: ADVERTISING MARKETING
Controversial advertising- is that a media tool?
As usual, on Friday, I was having drinks with Vermajee, my friend, mentor and one of the sharpest brand consultant minds. The conversation began somewhere else and, between the second and third glass of whisky, it moved to brands, advertising and the increasingly blurred line between provocation and controversial advertising. “Do you think controversial advertising… Read More: Controversial advertising- is that a media tool? »
Advertising Ethics: Is Legal Good Enough for Advertising?
I believe that expecting advertising to serve a larger cause is a misplaced demand. I read an article on Mxmindia.com about the recent Bajaj Pulsar advertisement, which called it wrong for not being gender-sensitive, and I initially disagreed. My first reaction was simple: if an advertisement is within the law and the regulatory framework, and… Read More: Advertising Ethics: Is Legal Good Enough for Advertising? »
What Ganesha Can Teach Us About Personal Branding
Teachers, AI and the Price of Being Relevant
“Happy Teachers’ Day, Vermajee,” I said, raising my glass to my friend, mentor, marketing consultant Vermajee. And one of my teachers. “Thank you. You are only the second person to wish me this year.” “Disappointed?” “Curious. Teachers’ Day once produced more wishes than mosquitoes after the monsoon. Now, only two. And the second one so… Read More: Teachers, AI and the Price of Being Relevant »
BRANDS WILL BE DEAD BY 2040
A fireside conversation with Vermajee over his favourite drink discussing the future of brands. “Brands will be dead by 2040.” I started the conversation. Vermajee, the marketing consultant and a dear friend, looked at me over his favourite drink, with the expression of a marketing consultant who has just heard a client announce a completely… Read More: BRANDS WILL BE DEAD BY 2040 »
A Rakhi, a Dog and the Great Indian Culture Audit
GIVA’s Kriti Sanon Raksha Bandhan ad sparks debate over fashion, pets and Indian culture. A humorous take on tradition, advertising and social-media outrage.
New Battleground for Brand Preference and Memory.
When products, features, prices and reviews begin to look the same, what is left for brands to fight the battle for brand preference?
INDEPENDENCE DAY- Are Brands Entering a New Age of Azadi?
Was it just me, or did others also notice that this Independence Day seemed quieter than usual? The brands, of course, remained reasonably active, joining the conversation before the hashtag lost its relevance. There was the customary burst of patriotism, emotional messaging and the familiar “we are all in this together” sentiment, but the overall… Read More: INDEPENDENCE DAY- Are Brands Entering a New Age of Azadi? »
The Real AI Crisis: The Slow Death of Natural Intelligence
There was a time when information was power. Today, information is everywhere. And that may be precisely the problem. Today, one better understands the statement: “ The more I know, the more I know how little I know. Something that Natural Intelligence tells you. Google democratised information. Social media democratised opinion. YouTube democratised expertise. And… Read More: The Real AI Crisis: The Slow Death of Natural Intelligence »
