Tag Archives: Magazine

CO-CREATION TO REVIVE MAGAZINES

Magazines losing circulation is no longer news. They can’t think of cover price increase is a reality. Advertisers no longer consider magazines as an integral part of their campaign. And digital content monetisation has not been easy. Magazines must seek fresher perspectives. The argument that goes against magazines is simple. We are living in a… Read More »

Advertisements

KOTI ANGELS – EARLY MORNING GAMBLE

45th EPISODE: Goa it was. Goafest 2010 the event. IN earlier edition, we had managed to hijack junior delegates to party. This time, my team was bringing out daily magazine beating the trade publications on content and timelines. It was tough, as the backend, team had never worked together. Team had no experience of covering… Read More »