Tag Archives: POSITIVE BRAND IMMUNITY

PREM RATAN DHAN PAYO- social media trial in absense

Tweet        Follow @S_kotnala If I was to go by social media, PREM RATAN DHAN PAYO is a disaster. So much anguish and pain been demonstrated by audience. Everyone seems to be against it. It is somewhat Uncool to be accepting that you watched PRDP. Such outrage pushed me to watch it last night,… Read More »

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SIMPLE WAYS TO KNOW IF THE BRAND IS DEVELOPING POSITIVE IMMUNITY

Tweet   Follow @s_kotnala In the last two articles ‘Are consumers developing Immunity to your messages’ and ‘How to develop Positive Immunity’ we have discussed the concept of PBI (Positive Brand Immunity). For the brand custodian, it is important to know the impact of their messages. There are three possible outcomes to such efforts. The consumer… Read More »