The recently released film ‘Uri-The Surgical Strike’ has won many hearts and has been a reasonable success. Made with just Rs 28 crore, it has more than recovered the cost in its first week of theatrical release. I loved the film and recommend it in my review.
Meanwhile, many movie watchers were waiting for the pirated version on Torrent. To their delight, it was soon available as a 3.8GB download.
THE URI SURGICAL STRIKE ON TORRENT
The fun started when the viewer opened the downloaded file.
True to its title ‘Uri- The Surgical strike’ working with Dentsu Webchutney, did a surgical strike on ‘online piracy’ in India. All the downloaders got on Torrent was a spoof planted by the Uri team. They knew that the only way to cover up anything wrong unwanted on digital is to bury it under the deluge of good and desired items.
They made the viewers believe they were watching the movie. It started with the right censor certificate and the hall conversation thrown in to make it like it was recorded in a movie hall. They trapped the viewers and then prompt them to go and watch it in the theatre. It was a brilliant creative strategy, well-executed.. They rightly understood that the only way to cover up anything wrong unwanted on digital is to bury it under the deluge of good and desired items.
THE FAKE RELEASE OF URI THE SURGICAL STRIKE
I like the treatment. The lead team seem to have separately shot for the fake release. I loved it when Yami Gautam says “Surgical strikes 0400-hours pe hongi. Unhe pata bhi nahi chalega ki kya hua” if followed by Vicky Kaushal looking at the viewers and saying, “Theek usi tarah, jaise iss waqt hum aapke screen mein ghus gaye hai. Aur aapko pata bhi nahi chala.” (Surgical-strikes will start from 0400-hours. They won’t even know what happened. Just like how we’ve entered your screen and you didn’t even realise)
The logic is strong. Most likely the viewers trapped with a 3.8 GB download will not try to get the movie from other sources. Moreover, one would appreciate the treatment of this leaked version, it enhances the desire to watch the film on theatre.
WILL THE YOUNG PIRATES TAKE THE URI CHALLENGE?
I will not be surprised that the young brigade sees this fake release as a challenge. The task is simple. Can they get a pirated full movie?
The truth remains that whenever the young brigade tries to find the link to download the film, the page will be cluttered and crowded with this fake digital release. (I did the test)
A DETAILED VERSION OF URI-THE SURGICAL STRIKE
The above version gives the game away too soon. Here is another release by MARVEL PAKISTAN with the EROS NOW logo. It shows the video duration of 2 hours 10 minutes, is a compilation of stunning footage and screenshots from the actual movie and songs. You can watch it long before saying there is something wrong. And up pops up Yami Gautam on screen giving out the secret.
I personally like the approach and the execution. Would want to see this ‘act’ by URI team and Denstu Webchutney won awards. It is a classic example of understanding the media and the enemy and turning the weakness of the system to its advantage. Well done.