No, this isn’t a debate on whether it’s better to be a generalist or a specialist. It’s not a joke about experts knowing more about less. This is about the journey to becoming an expert in a chosen field that does not require practical experience. It is about transitioning from being a novice to being knowledgeable and perhaps even an expert. Such a journey can be relevant, intriguing, and meaningful to the individual’s ecosystem and growth.
The Realisation.
Early in life, I recognised that one cannot be an expert in every subject. Admitting ignorance in some areas was necessary, and there was no shame in saying, “I don’t know” or “I will find out.” However, I also realised the need to become an expert in particular subjects was a justified expectation from both my organisation and myself.
The Demand for Expertise.
My job in advertising often required quick mastery of new subjects. Deep knowledge was crucial for pitching new categories or brands. The digital information resources were at a nascent stage. Despite the challenges, agencies continually impressed clients with their knowledge, competitive analysis, consumer insights, and strategic recommendations.
The Shift in Value of Information.
Today, information is commoditised. It is readily available, accessible, and affordable. The democratisation of information has reduced its unique value, as everyone accesses the same sources.
AI-led data interpretation and summaries are very helpful, but true differentiating insights still come from primary research and direct experiences.
The Challenge of Becoming an Expert.
Becoming an expert has never been easy. It requires dedication, perseverance, and prioritising learning within hectic schedules. It demands disciplined efforts and self-belief in self-education.
Continuous learning and adaptability are crucial to staying future-proof. Skimming through industry publications or attending events for the latest news is insufficient; a deeper dive into the subject matter is imperative.
There are no shortcuts to expertise; it demands patience and dedication.
A Pragmatic Approach to Expertise in 90 Minutes a Day.
Here’s a pragmatic approach to embarking on your journey to becoming an expert, dedicating just 90 minutes a day:
- Identify Your Subject: Begin by narrowing down the subject you wish to master.
- Immerse in TED Talks and Free Lectures: Watch relevant TED talks and free lectures on platforms like YouTube.
- SEO Mindset: Compile a list of contemporary keywords and phrases related to your subject. Use these for Google searches and read the top 10 results for each query.
- Books and References: Create a list of books on the subject. Obtain these books physically, on Kindle, or as free PDFs. Read at least 50 pages daily.
- Leverage LinkedIn: Connect with subject leaders and practitioners on LinkedIn. Engage them in discussions and seek their input. Many people are surprisingly approachable and willing to share their knowledge.
- Notes and Reflection: Make notes and reflect on your learning. Continuously fine-tune your approach based on what works best for you.
The Cumulative Effort Multiplier.
By following the process, you will have consumed hours of instructional content, numerous TED talks, and multiple books within 12 weeks. You may even pursue additional classes or certifications if necessary.
In six months, the cumulative effect of your efforts will be evident. Armed with a wealth of knowledge and insights, you’ll be well-equipped to delve deeper into your chosen field or explore new areas of interest. You may not become a real expert you would want to consult on the subject- but you can be an expert people listen to.
Conclusion.
Knowledge acquisition through a structured approach, discipline, and dedication can help you stay future-proof. If you’re in a hurry, increase your time and effort investment. This approach has worked for me and can work for you, too. Embrace the journey, and may your day be fruitful. Remember, excellence often involves embracing imperfection.
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