So what do you earn in an organisation. Respect. Fame. Success. I was pondering this complex subject the day I left my last job at Dainik Bhaskar Group. And the answer was given by Wife of my colleage . her what’s app message – when she learnt of my leaving said QUOTE MESSAGE Gd eve… Read More »
The sudden vacuum post the final last night brings alive the whole World Cup alive in short burst of captured moments. And in the process filter with ease and least effort some learnings that are tough to miss out. 1. YOU CAN’T CREATE A TEAM IN MIXER GRINDER. Brazil is the case in point. Other… Read More »
I blinked at the sun warming my body and tried to soak in the surrounding… I was in Delhi to attend ADASIA the 27th Session being held at Darbar Hall, Taj Palace, New Delhi. I had registered at the counter on first floor and taken the escalators down. Caught on a few friends, smoked leisurely… Read More »
I have experimented with mediums and expressions. I have enjoyed sitting down and finding expressions for my thoughts. To me these were also stress buster exercises. I used Images, collages, paintings and sketches. And even writing short stories- novel or poems for the same purpose- people use drugs- get a high- relax- get away-feel good.… Read More »
It was almost dark inside the room. The Seven Samurai’s were standing in a single file before the desk of Don, the Gabbar of the organisation. It’s been some time. None dared to speak. So, what if they were really not at fault. ‘This new breed I tell you’ was all they could think of.… Read More »
I was less than a week into real advertising. Fresh after 3 month of rigorous MUDRA MANAGEMENT TRAINING PROGRAMME ( MMTP-II) under Dr. Naganand Kumar and CM Ramesh (UNCLE TOM). At that stage one believed everything was possible. I was going to be the Brand Saviour. In my first week I was sent to Mumbai… Read More »
Back to the time- my first visit abroad and it was the SUNCITY , the annual kickoff of HTA. “Two More’ shared earlier happened on the same city. So let’s get to the episode with minimalistic background information. There was enough drinks on the house along with enough OLD MONK bottles that the team had… Read More »
Tweet Follow @S_kotnala It was my second year in Lintas. It was like any other usual day. I was in my small little cabin on the 8th floor of e Mohandev building. The phone rang and that was the beginning of a small interesting episode. RECEPTIOIST AT DELHI OFFICE : Sanjeev call from PREM MEHTA’s office, shall I patch… Read More »
Continuing from the last episode I share another episode involving brand HERO HONDA . It was a life and death situation – hilariously funny in its way. With hindsight I can now appreciate the humour in it. SO, WE START AT THE END I was on phone from PALAM AIRPORT sometime in early part of… Read More »
WHAT’s THE PROBLEM ‘KEEPING AGENCY BUSY’ is one of the cardinal principle that the marketing managers operate with- or to sound politically correct USED TO . And in process if you could really do some ego boosting it takes the art to another level. There are many ways it can be achieved- Iterations- insights- dipstick… Read More »
