Tweet Follow @S_kotnala It was my second year in Lintas. It was like any other usual day. I was in my small little cabin on the 8th floor of e Mohandev building. The phone rang and that was the beginning of a small interesting episode. RECEPTIOIST AT DELHI OFFICE : Sanjeev call from PREM MEHTA’s office, shall I patch… Read More »
Continuing from the last episode I share another episode involving brand HERO HONDA . It was a life and death situation – hilariously funny in its way. With hindsight I can now appreciate the humour in it. SO, WE START AT THE END I was on phone from PALAM AIRPORT sometime in early part of… Read More »
WHAT’s THE PROBLEM ‘KEEPING AGENCY BUSY’ is one of the cardinal principle that the marketing managers operate with- or to sound politically correct USED TO . And in process if you could really do some ego boosting it takes the art to another level. There are many ways it can be achieved- Iterations- insights- dipstick… Read More »
This happened somewhere in early 1991-92. At that time the Mobile and Pagers were yet to be launched and I remember it was still the age of Fax and PC was replacing Electronic typewriters. Like every other agency, at HTA ( Now called JWT) financials were always under scrutiny. Still, the era of 15% commission… Read More »
Advertising as a career has various instances where on the spot humour is generated in all its seriousness. Some of it is evident at a later date and time. Remember the aftertaste is at times far better. So I have decided to collate these anecdotes and compile them. I welcome you all to share such… Read More »
I never bothered when I turned 20-30 or 40. So seem like there is nothing much to think about 50. But if that was the case, I would not have been sitting here punching this note in. ‘50’ is just another number that through ages has been elevated to some sort of a milestone. When… Read More »
