Category Archives: PUBLISHED ARTICLES

More for Less only works in Fashion Street

Tweet    Follow @S_kotnala In today’s world, the client-agency relationship is perpetually in flux. Agencies have been trying to extend the life of their last winning formula ‘More for Less’  and  protect business. There is a constant fight to grow and be the biggest, not necessarily the best. The agencies have  failed to realise creation of… Read More »

GOAFEST TOO DEMOCRATISED SAYS SONAL DABRAL

Tweet    Follow @twitter I met Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra at the Adfest at Pattaya where he was Jury President for the Direct Lotus and at Goafest earlier this month. In a freewheeling chat, he gave him me his sharp and straight-from-the-heart views. Read on… JURY PROCESS AND ETHICS. Adfest Pattaya… Read More »

Destination #1 for advertising and Marketing pros

Tweet   Follow @S_kotnala Since its inception in 2006, Goafest been something of an annual pilgrimage for me. Its birth had all the excitement of a baby being born in the extended family of advertisers, media and advertising agencies. It was an event everyone was looking forward to. It took off in style at Cavelossim beach.… Read More »

Your unconcerned attitude towards ‘net neutrality’ may push your country back

Tweet     Follow @s_kotnala India has always been a polarised market between the have and have-nots, rich and poor, educated and illiterates. In one area there existed no differentiation, the capability to access Internet. We all were charged equally. There were no biases. That is going to change and we will see the creation of… Read More »

‘Be bad and don’t hold back…’

Tweet   Follow @S_kotnala Stretch yourself and don’t give in to constraints, even if it is always under the shadow of losing clients. The idea is to do something unexpected, writes Sanjeev Kotnala about his learnings from the recently-held Adfest in Thailand Adfest 2015, held recently in Pattaya, Thailand, was a like well-choreographed dance sequence. As… Read More »

NEED LAST DATE TO WITHDRAW ENTRIES

Tweet   Follow @s_kotnala An agency withdrawing an award entry is neither something new nor a regular occurrence. There can be many reasons for it including the official one. But one has every reason to believe that the right reason normally remains uncovered. At AdFest 2015 last week, JWT India withdrew its entry of Nutribic Biscuits… Read More »

Choreographed story telling

Tweet       Follow @twitter ‘Seamless Storytelling’, ‘You Are The Hero’ and ‘Jury Crossfire’ were the central thought pieces theme that ran through Day 2 and 3 at ADFEST 2015 Pattaya. Amply demonstrated with engaging presentations that ran like clockwork. Hats off to the team behind the scene. The thoughts that kept echoing long after the… Read More »

WHAT’S HOT AND NOT TOO BAD AT PATTAYA

Tweet    Follow @S_kotnala As you read this, I should be on way to Pattaya answering the Adfest  war cry ‘BE BAD’.  With Pattaya that sounds just great. On deeper thoughts it is asking you to be bad in a good way. Quoting from the fest site ‘Take up the rallying cry and take your clients… Read More »

WARMING UP AT ADFEST

Tweet   Follow @S_kotnala After what looked like a dull fest what with hardly any energy and vibrancy, Adfest 2015 seems to be warming up and that is because the speakers are making relevant practical points.  The audience is usual a tad laidback and there are hardly any questions and that helps the show go on… Read More »