Consultant- Loyalty to Brand & Dharma for Management. Consultant loyalty is with the brand. Management should be told of their Dharma in the market place. In the end, there is a problem and a consultant.
The consultant must choose the battles to fight Consultant meeting the agency and Babujee on ZOOM. New tricky space to defend position and choosing the right battles to fight- professionally. ONE MUST WORK FOR THE BRAND AND ENSURE THAT EVERY TEAM MEMBER IS ALIGNED TO THE ULTIMATE GOAL.