Category Archives: Uncategorized
Reality is Dead. Long Live the Narrative.
Not Sexy, but Critical: Market Research needs rebuffing.
If there were a popularity poll in the marketing world, “market research” would rarely make the top ten spots that people would want to join. It is hardly glamorous, it seldom grabs headlines, and it certainly doesn’t get invited to the corner room strategic meets. On the other hand, while brands win awards for campaigns… Read More »
Bigger isn’t always better—sometimes, it’s just louder.
Make Women’s Day more than a date. Make it a habit.
Confessions of a Thug by Philip Meadows Taylor: Book Review.
Maha Kumbh 2025: Awe Over Critique
The Valentine Yellow Rose: Lost in Love and Advertising
Valentine’s Day is all about red roses. Passion. Love. Desire. But to stand out in the day, some prescribe presenting the yellow roses. They, too, communicate the same feeling of friendship, warmth, and joy- but they help the person stand out. It is a differentiative memory device. It says the bond is more than a… Read More »

