After almost writing an obituary for TV commercials, five ads in the last six months—from Pepsi, Jio, CEAT and others—prove that long-format advertising is far from dead when brands invest in storytelling and smart creative thinking.
India claims secular equality, but the market tells another story. From consumer segmentation to dynamic pricing and loyalty bias, this piece questions whether brands treat citizens equally?
From astronauts to Excel sheets — life has a funny way of redirecting our childhood dreams. This tongue-in-cheek reflection celebrates the beauty of abandoned ambitions, corporate detours, and the quiet pride of making peace with who we became.
How OTT comedy and memes are turning marriage, parenting, and love into jokes—while humanity laughs itself into extinction.
It’s tough when it comes to stopping watching the Bigg Boss. My experiment of detoxing for Bigg Boss this season.
If there were a popularity poll in the marketing world, “market research” would rarely make the top ten spots that people would want to join. It is hardly glamorous, it seldom grabs headlines, and it certainly doesn’t get invited to the corner room strategic meets. On the other hand, while brands win awards for campaigns… Read More: Not Sexy, but Critical: Market Research needs rebuffing. »
Numbers can influence and create perceptions. Mostly, it is presumed that bigger is better- but is that true?
WOMEN’s DAY- The conversations, the promises, the speeches should be reflected in everyday interactions not just the day.
