Have you heard of BHASMASURA? The demon no one could kill. A demon with a boon from Gods, wherever he placed hand would burn to ashes. Maa Durga had to trap him to dance with her. He mirrored her steps. In one such move, he destroyed himself by placing his own hand on his head. REMEMBER ONLY YOU CAN DESTROY YOUR CREATION.
FARAHSUR the new demon in the Entertainment world is a creation of sadistic masochistic viewers like us. Listen she makes films because We Have Given Her Hits like OM SHANTI OM and a reasonable money earner in TEES MAAR KAA. She minted money while we watched and cribbed in pain. We pay for the ticket and then crib about her lack of skill, sensibilities and talent. What kind of a CH*$*@# are we.
She publically laughs at her own style. She talks about Creating Movies That The Viewers Want. She is right in her take. She knows more about our overt and covert desire fantasies and taste than we know about ourselves. We may crib but we go and watch her movie. She knows we enjoy punishing self. It gives us material to crib. We get a topic to waste time. She knows we would not support movies like Pi or Lunchbox. They question our sensibilities. That is never a subject of comfort. We instead will deep dive into ‘Nonsense Ki Night’ and be filled with awe. Deep within our mind in silence, we would explore the grandeur and item-song heroines or the eight packs.
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FARAHSUR has now convinced financers, producers and distributors about her success formula. Why serve Caviar when all that the consumer wants is a SPICY KHICHDI. Come on they come to live in world of fantasy not be in the Indian Express questioning everything under the sun. Perceptions lose against strategically successful marketing. FARAH and SHAH RUKH KHAN along with BOMAN is a brand where earlier experience has no value!
Additionally, a series of brand association ensure minimal return. A location that is supportive to the objective helps decreasing cash flow. Tell me WON’T YOU ALSO PUT MONEY ON A WINNING HORSE. It is a business decision. It will always make sense. So Farahsur is a reality.
It is neither the first time nor the last time when we have done what we should not have done. Helped FarahSur mint money. More than 100 cr in the weekend. We not only create such demons but also regularly feed them with our hard earned money.
To kill them, we will need to revolt against them. In past we have done that, in every era when Entertainment becomes pits a new Format is born. We fall in love with it. We feed it in a vicious cycle and then it becomes the new Bhasmasur.
On one side Indian entertainment has witnessed killing of of ‘Separated at birth’, ‘Missing at Khumb’, Rich babe poor man’, ‘Scheming Saas Bahu ‘(in ICU) etc. On the other hand it has been feeding the ‘Vardaat’, ‘Savdaan’, ‘Bigboss’, ‘Comedy News Channels’, ‘Emotional Attyachaar’, ‘Breaking news channels’ and many more formats that we crib about keep feeding.
In process, we starve the deserving formats like ‘Webbed’, ‘Kaun banega Corepati’, ‘Bharat eek khoj’, ‘Ramayana’ , Nat Geo and even ‘Nation want’s to Know’ or ‘Aap Ki Adalat’.
FARAHSUR How long will you survive. Maybe till the time SRKsur protects you
