Relive- Mauka Mauka- ICC World Cup 2019
‘Mauka Mauka’ was an iconic communication engaging and entertained cricket lovers from 2015 to 2018. So, it is natural for the reference to come up in May 2019 the start of the world cup.
23rd May, I am watching the 2019 election results on TV. The seat swing with BJP winning is unprecedented. Someone in the group teases the Congress supporters in the family with ‘Mauka Mauka’. It says it all.
I know it is a bit early. India only plays Pakistan in the ICC WORLD CUP on Sunday, 16th June 2019. A date most of us have marked in our calendar. It is another Mauka.
In that family discussion, STAR SPORTS current ICC World Cup2019 communication was compared with ‘Mauka Mauka’. And one can say The cricket enthusiast in me wants another ‘MAUKA MAUKA’. However, the professional me knows in spite of intense rivalry, a serialised communication like ‘Mauka Mauka’ is simply not possible during ICC WORLD CUP 2019.
One remembers the launch TVC. The full song #Won’tgiveitback.
In the last video the Pakistan supporter still with his arsenal of crackers lands at the Star Sports studio. Mauka Mauka continued in champion’s trophy, T20 World Cup 2017 with a lot of Consumer Generated spoofs and somewhere died finally with Asia Cup. The CGS is already on like this SAPHIRA and films by Seven Pictures.
And when you are at it- watch this too. Spoofs are far more entertaining and touch a chord.
ICC WORLD CUP 2019
The current world cup has 10 teams. ICC WORLD CUP 2019 is an open world cup with a team playing all the other teams. Top 4 qualify for the semi-final spot. And the chase is on.
The current communication ‘Cricket Ka Crown Hum Le Jayenge’. Star Sports is entertaining and exciting.
The extension ‘Tum Suro Karo Hum Aate Hai’ promises that the broadcaster is not going to leave any Mauka of engaging the audience during ICC WORLD CUP 2019. And there is my hunch that ‘mauka-mauka’ will make an appearance sometime at least in the social media. Meanwhile, the rivalry intensifies at every level
I am really waiting for the ICC WORLD CUP 2019 communication from Star World to take some twist and keep entertaining.
CRICKET OTHER LOVEABLE AVATAR
It is cricket time. I must mention that I am enjoying simple yet very celebratory communication from ”DREAM 11′. Dhobhighat, Bush and Keys, all of them one relates too.
And when it is cricket- the AMAZON campaign Chonkpur Cheetahs will always be remembered. I missed them. I always feel that there was a lot more potential to this series of communication than we have seen.
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Blog/31/2019
