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Here are my set of Advertising – marketing episodes with MUDRA. If you would want to add to this list- come join- connect with me
BREAKOUT AT MUDRA
Tweet Follow @S_kotnala 57th EPISODE. First let me warn you this is part of unknown history of Mudra and may not been archived. I do think such an act has never happened in any other agency. It is known to few, those who been part of it. Yes, you guessed it right, I was involved… Read More »
THE UNFORGETTABLE MORNING AT NAUKUCHITAL
Tweet Follow @S_kotnala 74th Episode. Advertising Marketing. It was 2004 time I had resigned from Mudra and few of us planned to take a trip to Naukuchital, Nanital. We were five of us, Arun Mahajan, Ajmer Singh, Maan saab and Manoj Papneja. (My partner in another crime). If memory serves me… Read More »
The Chase that could have got us killed
Tweet Follow @S_kotnala 63rd Episode. 1989. Jaipur. Those days I was in Mudra Communications Pvt Ltd based at Ahmedabad and used to service Mayur Fabric account in Gulabpura. It was also the time that we at Mudra were trying to gauge if opening a satellite office at Ahmedabad made sense. Helping me was a dear friend… Read More »
The Missing Lips
44th Episode. Late eighties. I was in Mumbai on a shoot assignment for a fabric brand of repute. This was the 4th shoot involving the same model. She was now more than a friend. She later on went o to do few movies. We had somehow clicked in our first meeting itself. We were in… Read More »
The Lost Haunting Music
40th EPISODE. I was working with Mudra, Ahmedabad. One of my accounts was RSWML -MAYUR FABRIC with its office at Gulapura. For a meeting with Shri Ladhajee the Marketing Director we would take overnight train to Ajmer. In morning visit Khwaja Darbar the Dargaha and leave for Gulabpura on a hired taxi- normally a spruced… Read More »
UNDERGROUND
35th EPISODE. That night I never went home. I went underground. My family did not know where I was. It was essential that no one knew my whereabouts till the case was rejected or an anticipatory bail was granted. It was a serious offense. Printing of FAKE CURRENCY. So, how did this happen? And how…Read More »
APPETITE
30th Episode. ‘It does not matter where I get my appetite from till I eat at home’ is a simple but powerful statement. It also packs within it a great learning. In this new digital age, it can be the strength and the variety in your relationship. True… Read More »
SHOOT REPORT
Some time being the first helps and trust me when I say ‘Good news should travel but bad news should travel faster’ that is experience speaking. For illustrative purpose, I refer to one of the shoot for suiting brand during my early stage of career. Denzil Sequaria was the photographer and a prominent leading Art… Read More »
SARDAR KHUSH HOGA
It was almost dark inside the room. The Seven Samurai’s were standing in a single file before the desk of Don, the Gabbar of the organisation. It’s been some time. None dared to speak. So, what if they were really not at fault. ‘This new breed I tell you’ was all they could think of.… Read More »
THE KAALI PEELI PICTURE
Keeping few element constant, – this episode of Marketing and advertising also involves shoot at ace photographer Denzil’s studio and another fabric brand being handled by Mudra Ahmedabad – VIMAL. I think I was standing in for Kandarv Jani ( who was unwell or out of station) the executive on account. Think Vijay Nagrare was… Read More »
SHOOTING AT MUD ISLAND
I was less than a week into real advertising. Fresh after 3 month of rigorous MUDRA MANAGEMENT TRAINING PROGRAMME ( MMTP-II) under Dr. Naganand Kumar and CM Ramesh (UNCLE TOM). At that stage one believed everything was possible. I was going to be the Brand Saviour. In my first week I was sent to Mumbai… Read More »
UPGRADE
This is somewhere in 1995 or so. ITC Welcomgroup was looking to shoot a promotional TVC. Sanjay Sharma was the creative head and I the client servicing person on the brand at HTA. The film required a very wide heritage structured bungalow. The production team had identified a few at Bangalore. Sanjay and I were… Read More »
