Sanjeev Kotnala https://sanjeevkotnala.com/sanjeev-kotnala-brand-and-marketing-advisor/ Perceptions Adulterated with Reality

UCC ‘Causvertising’ for Cannes24.

Cannes is over, and Mr Arya, who did not get any this year, is getting ready for Cannes24. What better than UCC as Causvertising.

Adventure by nature are risky. what makes people take them knowing the possibilities of them being life threatening?

Antyesthi, Antim sansakr is the 16th and the most important Hindu Sanskar. It helps the soul reach moksha and meet with the mega Godly Soul.

Tanishq was trolled for its ‘progressive’ commentary on Hindu marriage rituals and traditions. This time it plays safe with Rivaah.

My plans to celebrate 500th consecutive week of writing an article went kaput when Djokovic spoke at the French Open winning 23rd Grand Slam.

Brands engage audience in purpose led campaigns like Jaago Re by keeping it simple and practical with solutions that can be practiced.

Sex as a sport will have to wait. The sex championship is not happening in Sweden. It is an opportunity lost and missed step in evolution.

Scarecrow has been winning awards in Craft and if one believes CRAFT is the philosophy the agency follows. Here is what it means.

The brand loyalty is dead, and the situational based preference across and within categories have taken over.

Why do people attend GoaFest or don’t attend it. Here are some of the answers. They may work for you or not- I would want to know.