By Sumit Roy, Founder Director, Univbrands. www.univbrands.com I learnt to proofread the hard way. In the late ’70s I once released an ad that had a single proof reading mistake. When Suresh Mullick read the ad in the newspaper, the next morning, and drew the error to my attention, I was shamefaced. I apologised profusely.… Read More »
How long will we be made to suffer the grand tantrums of a kid who refuses to grow up? I am talking of Karan Johar and his brand of movies. He has a different take on things (that is usually good); he is expressive, open and honest ( better), a good judge in reality-show (… Read More »
This year. I have been slow in reading books. I have been focusing my energies and devoting time to two yet to be finished project. I picked up ‘CURTAIN CALL’- Compiled and edited by Rafaa Dalvi and published under ‘Half-Baked beans’ featuring stories by 20 storytellers, on request of one of the authors ( Sanhita… Read More »
Last week, newspapers were in focus. I read this article ‘What If the Newspaper Industry Made a Colossal Mistake?’ by Jack Shafer, POLITICO’s senior media writer and ‘The Slow, Painful Death of the Media’s Cash Cow’ by Megan McArdle, Bloomberg View columnist. They made some valid points. The inference was too simplistic. According to them… Read More »
Every action of yours, voluntary or involuntary, conscious or unconscious is being absorbed by your surrounding ecosystem. Each element in the ecosystem is distorting, deleting and generalising to make the impressions acceptable to their belief system and experience. ‘BRAND-i’, is the real net residual impression or perception of you the other person carries in mind.… Read More »
BIG BOSS is back this Sunday. ‘Season 10’ is testimony to the popularity, impact and connect the show with the audience. The format remained static for long. People like me cribbed and raised our voices to increase the non-celebrity quotient. I am happy that finally the AAM ADAMI (common man) will be making a honourable… Read More »
I know this is late. In today’s world, this PAN-BOND event is no longer the news. However, the subject is not dead as the advertising community seems polarised in commenting on it. More has been said, commented and shared on the last Friday’s seemingly innocuous front-page press ad of Pan Bahar (PAB) that was talk… Read More »
This is a time of great anxiety for the marketers. The traditional synchronised product development process that they so wisely learnt and understood was never a complex process. It was a seamless choreographed process. The collaborating teams from verticals like research, manufacturing, marketing, communication and sales found their unique ways to formulate benefit claims to… Read More »
There are many images of MSD (played by Sushant Singh Rajput) etched in Indian Cricket lovers and follower’s mind. One of them is the Cricket World Cup against Srilanka, The T-20 world cup against Pakistan, The famed helicopter shot, Dhoni leaving the ball under his legs for a run out or not leaving the ball… Read More »
If one was to believe the rural masses and the message that comes loud and clear, then there is nothing called Corporate Social Responsibility. There are NGOs and charities but no CSR. The rural masses are clear that the need of CSR is seen as the failure of GSR or Government Social Responsibility. Truly so,… Read More »
