Will YOU SEND A VALENTINE GIFT TO YOUR AGENCY?

You haven’t heard a more stupid question than this. And then you would ask me, Do you really think I should be doing this? What gave you that idea? I know the first reactions the question would elicit. Ok, let’s look at the other side. Do you think your agency will send you a valentine… Read More: Will YOU SEND A VALENTINE GIFT TO YOUR AGENCY? »

JOLLY LLB2 – An interesting case to watch

The premise remains the same, a novice fighting a case of his life. And that is more than enough for a somewhat tight screenplay. Other than a short song in between, which happens for rhyme or reason, rest of the film does not let you know the time. There is hardly a moment that you… Read More: JOLLY LLB2 – An interesting case to watch »

A story born overnight in the Writing Workshop by Raksha Bharadia

Last night at MICA, I had a chance to attend a short two-hour WRITING WORKSHOP by Raksha Bharadia, the author of ‘All & Nothing’, ‘Roots and wings’ and the editor author of the Chicken Soup India series. She took us, the participants,  through various stages of a story construct. The importance of opening with a… Read More: A story born overnight in the Writing Workshop by Raksha… »

Have your SOP’s outlived their utility?

Every self-respecting department in a growing organisation has defined standard operating processes (SOP). The problem is simple. Most of the process were created when the organisation was of a different size, operating in a zone with market dynamics that may not be now relevant. However, like religious rituals and family traditions, they remain unchallenged. In… Read More: Have your SOP’s outlived their utility? »

A MILLION SMILE celebration- iLEAD – Aid-et-action

I have been fortunate to be associated with AEA – Aid Et Action. I am Director on India Board of this Geneva Based international NGO. It’s Indian Headquarter is at Chennai. The South-Asia region is headed by Ravi Pratap Singh, highly diligent worker and task master. AEA works for ‘Bringing Change Through Education’. They work… Read More: A MILLION SMILE celebration- iLEAD – Aid-et-action »

Only a LOVEHOLIC should pick- ‘SHADES OF LOVE’ edited by ANKIT MITTAL

None of us have any doubt that ‘love’ as an emotion has a vast canvas and vignettes that is tough to understand. My picking of this book is a result of being a sucker for short stories. I picked it from Mumbai Airport, when one of the flights, I was destined to take was delayed… Read More: Only a LOVEHOLIC should pick- ‘SHADES OF LOVE’ edited by… »

RAEES fails to excite, suffers from over expectation.

Even Badshah Khan’s  performance and the underplayed role of Nawazuddin Siddiqui fail to lift ‘RAEES’. Badshah Khan fails to deliver on hyper expectations. The first half is a bit enjoyable. However, it suffers from same issues that make second-half a drag. The whole film is fragmented episodic linear progression with jerky transitions. Mahira Khan, the… Read More: RAEES fails to excite, suffers from over expectation. »

How coke InNoWait’s and AMPLIFIES

The world is fragmented more in its media space than in its like and dislikes. The consumer touch points have been multiplying exponentially. The attention span is decreasing at an alarming rate. However, the global village allows you to pace your activity. A delta movement (not momentum) can be amplified across the globe to the… Read More: How coke InNoWait’s and AMPLIFIES »

Book Review – Love in the time of Cholera by Gabriel Garcia Marquez

I read ‘Love in the Time of Cholera’ by Gabriel Garcia Marquez and then reread many passages. One silly thought kept creeping up. Knowing the appetite of Indian audience, what if a movie was made on such a lovely story? How successful will it be? All it needed was adapting the Mughal era as the… Read More: Book Review – Love in the time of Cholera by… »

Audience miss BIGGBOSS in a successful ‘Aam Adami’ experiment at BIGGBOSS10.

Ok, now that I have done my annual pilgrimage to the BiggBoss house at Lonavala for the third year, and we are in the final leg; it is time for me to reflect on the season. I have been an ardent compulsive viewer of the show. I still harbour the dream of hitting the show… Read More: Audience miss BIGGBOSS in a successful ‘Aam Adami’ experiment at… »