No, It’s not “Un-Sanskari”—It’s evolution. Let’s get one thing straight: adventure, sexual wellness and playfulness in intimacy are as old as the first interaction of Adam and Eve after biting the apple. Call it kinky, call it experimental, call it whatever you like—there is not much new. Acts and roleplays aren’t new; they were quietly thriving in the shadows, waiting for the world to evolve when they would be accepted and more normalised. And it seems we humans have grown up. However, the withdrawal of MOOD communication from a college fest or the holier than thou– not me- negates the statement. but no denying it is moving from being a taboo subject to trending.
Welcome to a not-so-silent revolution where moans, groans, and a dash of experimental giggles challenge the norms. This isn’t a tsunami of change; it’s a steady, cheeky wave of curiosity and liberation washing over our collective bedrooms.
The once “silent gender minority,” trained to prioritise duty over pleasure, is finally waking up to the idea that they are not there merely to please the other gender but equally deserve to have fun. And not just fun—delicious, uninhibited, Instagram-worthy fun.
Accessibility, affordability, and anonymity are triggering this revolution—digital awareness, articles, and videos fan the fire of desire. Thanks to the internet and discreet delivery, people are ordering everything from pleasure toys to libido boosters without their neighbours whispering about it.
A new age has dawned, where even the shyest among us are casually browsing online catalogues filled with things that once would’ve made them blush 50 shades of red.
Brands Are Here to Help (And Sell)
The marketplace for sexual wellness is buzzing louder than a vibrator. Bold Care, Bloom, Durex, Manforce, Skore, Kamasutra, and Mymuse leave no bedsheet unturned to reach their audience. Their arsenal? Stamina boosters, naughty board games, lubricants, kinky gear, and, of course, the old trusty condom. Need discreet delivery? Done. Need it delivered fast? Even better- some promise to come before you do.
Brands aren’t just selling; they’re playing therapists. Do you have a question you’d never ask your doctor or friend? The brands are willing to listen and offer online consultations where no question is too awkward. From performance anxieties to experimental curiosities, they’ve got you covered—and you don’t even have to reveal your identity. It is giving birth to a new set of questions and promoting a more sexually aware population. There is a new bread of agony aunts and uncles listening and thoughtfully answering.
The non-judgmental, supportive approach has made it easier for people to enter the world of sexual wellness. Brands are essentially saying, “It’s okay to want more. It’s okay to explore. And here’s a 20% discount to help you get started.”
The Rise of the Experimental Sexual Wellness Consumer
Early adopters of this sexual wellness wave are as adventurous as they come. They’ve built collections for those “special” moments, treating pleasure as a hobby rather than a luxury. Sure, men still dominate the order lists, but as sexual freedom gains momentum among women, the market is poised to explode. Let’s be honest—women can turn indulgence into an art form. I would place my bet on women-oriented products and services leading the category.
This isn’t just about performance; it’s about satisfaction and, more importantly, appreciation- something the evolving man forgot or discarded. People are willing to pay a premium for branded products that promise discreet elegance and a little magic. Unfortunately, there is no brand loyalty—what works sells. If it doesn’t deliver, people swipe left faster than on a bad Tinder profile.
Not all is well. This ease of availability of sexual wellness and pleasure aids has given birth to higher expectations. If the experience does not meet or exceed expectations, the fingers will point to the product with an enraged frustration. Brands must be cautious in what they promise.
Busting the Taboo
Of course, we still have hang-ups to overcome. The idea that sexual wellness products are only for those who “can’t perform” is slowly giving way to a new understanding. These products are tools for exploration, not just remedies for insecurities.
Society is starting to realise that sexual cycles span a large part of life, and everyone wants to make the most of them. Lifestyle, life stages, and social shifts all influence the need for experimentation. Today’s consumers aren’t just looking for a quick fix—they want an experience that exceeds expectations.
Bedroom Economy
Despite the lingering taboo, peer recommendations work wonders. If a friend says that massage oil changed their life, the listener will likely add it to their mental cart before the conversation ends. And with experimentation and adventure no longer confined to the bedroom- time to think outside the bedroom. We’re in a new era where sexual wellness isn’t just desired—it is rightly celebrated.
No, we’re not quite at the point where tips on sexual wellness and pleasure are swapped at family dinners; give it time. Everyone deserves a little adventure and a lot of pleasure.
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