What to say Vs How to say it.
When resources are low and things need to be prioritised- what matters more. What to say or How to say it.
Tag Archives: BRAND COMMUNICATION
CO-CREATION TO REVIVE MAGAZINES
Magazines losing circulation is no longer news. They can’t think of cover price increase is a reality. Advertisers no longer consider magazines as an integral part of their campaign. And digital content monetisation has not been easy. Magazines must seek fresher perspectives. The argument that goes against magazines is simple. We are living in a… Read More »
