SIMPLE WAYS TO KNOW IF THE BRAND IS DEVELOPING POSITIVE IMMUNITY
Tweet Follow @s_kotnala In the last two articles ‘Are consumers developing Immunity to your messages’ and ‘How to develop Positive Immunity’ we have discussed the concept of PBI (Positive Brand Immunity). For the brand custodian, it is important to know the impact of their messages. There are three possible outcomes to such efforts. The consumer… Read More »
