WHAT COMES FIRST- PURPOSE -IDEA-OR AWARD?
BRANDS been searching for purpose. But how sustained is the effort and how strong is the bond is questionable. Many time it is pure opportunistic in nature with focus on revenue.
Tag Archives: BRAND PURPOSE
International Women’s Day. You can be the difference!
We have been celebrating 8th March as International Women’s day for long. Not much has changed as the need to celebrate shows. Why not be the change .
Is GILLETTE Close Shaving Brand Purpose?
Brand Purpose is the new advertising mantra in this generation. However, brand have been more opportunistic than true to the purpose. Gillette No Different
