Have the Brands forgotten Diwali.
This year’s quiet Diwali feels refreshingly peaceful—have brands finally stopped preaching how we should celebrate?
Tag Archives: BRAND PURPOSE
Brands Must Act on Trends at Your Risk.
As the year comes to a close, trends and predictions will cloud the content space. So, brands should ride the wave at their own risk.
WHAT COMES FIRST- PURPOSE -IDEA-OR AWARD?
BRANDS been searching for purpose. But how sustained is the effort and how strong is the bond is questionable. Many time it is pure opportunistic in nature with focus on revenue.
International Women’s Day. You can be the difference!
We have been celebrating 8th March as International Women’s day for long. Not much has changed as the need to celebrate shows. Why not be the change .
Is GILLETTE Close Shaving Brand Purpose?
Brand Purpose is the new advertising mantra in this generation. However, brand have been more opportunistic than true to the purpose. Gillette No Different
