Bigger isn’t always better—sometimes, it’s just louder.
Numbers can influence and create perceptions. Mostly, it is presumed that bigger is better- but is that true?
Tag Archives: CLAIMS
How, What & Why of Erroneous Claims by Newspapers.
Recently one of the top newspapers published a corrigendum on its circulation claim. Another newspaper hinted that the competition was lying. And a few others’ claims went unchallenged. When claims happen, you know the IRS (Indian Readership Survey) or ABC (Audit Bureau of Circulation) reports have been released. Reacting to competition, calling them ‘liars’ and… Read More »
