Tag Archives: Comsumer

MRP: Missing, Reduced, Perpetually

WHERE IS MRP

Discover how the rise of discounts, and loyalty schemes has led to the death of MRP —leaving behind confused consumers and brands.

Time we recalibrate UnMetro Consumer Understanding

            I am surprised that there is still an ambiguity among Citizens of Planet ‘Media Buying and Planning’ and ‘Marketers’ about UnMetro market potential and possibilities. Because, it  silently crept in while they remained glued to their ivory tower windows with a limited view. The result: no one understands it.… Read More »