Brands Fail When they try too hard to misappropriate experiences.
Brands fail to be purpose-led when they try too hard to associate what may not be their core or hold to something they picked in research.
Tag Archives: experience
A Family DIY IKEA Experience.
The IKEA experience is more than just assembling furniture; it is a fascinating, engaging experience reshaping how we perceive DIY craftsmanship. No doubt IKEA is changing the furniture space one piece at a time. DIY- Do It Yourself in furniture assembly is new to Indian customers. For us, fully assembled, no-nonsense furniture is the norm.… Read More »
Travelling- better experience by syncing with destination beat?
Travelling is an investment, and the return is a better experience when one is in sync with the unique destination beat.
Hate Digital Personalisation.
Everything is templated and personalised in the digital world. It is crippling the randomness of life and coding your subconscious with biases.
The Midway Problem of Giving up on Yourself.
Happy New Year. It is the time when you have so many brilliant thoughts. When you are dedicated to change things and be more positive. In some time, these thoughts mellow down and practicality sets in. Like a stretched rubber band, you come back to your original self, as if nothing ever changed. That is… Read More »
ARE YOU MISSING THE KUMBHORTUNITY
Waking up early morning at 4 AM, I watched the spectacle unfold in my TV screen. DD was telecasting the first Shahi Snan ( Royal Bath ) from Simhasth Khumb, Mahapura at Ujjain, the city of Mahakal, also known as Avantiuri ( named after King Kartveeryarjun’s son Avanti) and Ujjaini. Other ancient names include Padmavati,… Read More »
Small Steps to Enhance Activation Experience
Tweet Follow @s_kotnala Events and activation are an integral part of a B2B campaign. Properly executed they are successful in engaging and delivering the message. Unfortunately most of the event and activations are good ideas badly executed. The intent behind the activity and the initial design framework are usually right. Time, budget constraints and… Read More »
