Fevicol – the art of consistent Brand grammar.
On its 60th anniversary, Fevicol has pleasantly surprised its audience with a gem of a 90-second TVC. Art Vs. Commercial Films. Earlier there were ART films of what was known as parallel cinema and Commercial films. Then someone bridged the gap by making art films that were a commercial success. Films like ARTH, Salam Bombay, Chakra, Masoom,… Read More »
