‘God The Mantra of Branding’ is a book on Branding born of a dream. It is an attempt by the author Dr Vipul Jain to juxtapose the life of mythological characters (mostly from Mahabharata) to explain his point-of-view and context to Branding. It is not a book for practitioners, who may find it too simplified… Read More »
I am a prime sucker for books based on mythology. Indian great treatise Mahabharata and Ramayana is a rich source of newer fictional stories as they leave much to interpretation. I enjoy ‘Mythology Without Copyright’ books and have quite a few of them. In my case it becomes easy to be confused about the characters… Read More »
Tweet Follow @S_kotnala Mahabharata, the epic war between two polarised views happens in every yug. Kalyug is a bit different. Here it happens every year, maybe a new Mahabharata every moment, many of them at the global level. The Kauravas and Pandavas are decided not on ethics and attitude but who wins. Pandavas… Read More »
BUSINESS SUTRA- an inspiring work- recommend reading Presented as ‘ A very Indian approach to management’- with a premise as simple as ‘As is belief- so is behaviour, so is business’. Business Sutra is a rich interpretation of Indian mythology and understanding. Divided into simple chapters. Starts with a detailed section CONNECTING BELIEF TO BUSINESS… Read More »
