Newspapers now days are full of sponsored – paid content and native advertising without them being identified. in effect cheating readers. In process the reader-content- newspaper trust is broken.
Tweet Follow @S_kotnala Why should anyone be interested the latest report of EMMA, the Enhanced Media Matrix Australia? The answer could be a wishful thinking and the necessity of future. We are probably at the right point to leap forward. Today, in complexly fragmented multi-title and multi-screen media engagement, a study like EMMA, the… Read More »
