Industry wants to know- the Ogilvy Vivo Plagiarism Case.
Was it the case of Creative Coincidence? What led to the amicable out of curt settlement of the hyped case- of Ogilvy taking VIVI to court for Plagiarism?
Tag Archives: PLAGIARISM
HOW INDUSTRY CAN CHECK PLAGIARISM.
Brand David (from the Ogilvy stable) took Dentsu to court for a claimed plagiarised creative (‘Light Up the Night’) for Vivo. It is a welcome act for the Indian advertising industry. Dentsu, as expected, has categorically denied the accusation. In an official statement, Dentsu said: “What we created is completely our original work, and we… Read More »
