Writing 100 articles in a year sounds like a milestone. But this reflection is less about numbers and more about pausing to listen—questioning direction, tone, relevance, and what readers truly want more (or less) of.
By Sumit Roy, Founder Director, Univbrands. www.univbrands.com I learnt to proofread the hard way. In the late ’70s I once released an ad that had a single proof reading mistake. When Suresh Mullick read the ad in the newspaper, the next morning, and drew the error to my attention, I was shamefaced. I apologised profusely.… Read More »
