THE RUMBLING

By | 24/03/2015

    

KAMAL OBEROI

KAMAL OBEROI

59th EPISODE. It was the MOOLA workshop. A whole day spent at a five-star discussion ways and means to tighten the spending. Manage finds. MOOLA stood for MANAGEMENT OF ORGANISATIONS LIQUID ASSETS. Some real creative spark has been at work at HTA, 35 Rani Jhansi Road, Jhandewalan.

Ajit Kohli and Kamal Oberoi were the two people leading the sessions. Now creative guys really do hate money talk, until that is leading to their bank account, Dennis Joseph was in the audience, tired and lethargic after the heavy lunch. It was a sure shot recipe for disaster – Sleep.

There was some time for the next session to start. And here was Dennis not only sleeping but also snoring. It was disturbing the person sitting next to him. It is impossible to sleep next to a guy snoring.

I think it was Kamal Oberoi who had the cordless mike. What he did next was childish but fully entertaining. He carried the mike to where Dennis was sleeping. He switched it on and left it before Dennis.

The slow snoring suddenly became amplified rumbling of elephants. It was rhythmic. Starting at a small pace, a simple walk, gathering dust and additional army peaking. Next with a dramatic shift taking a U-turn coupled with the sharp drop to pace. Deafening silence would hold its peace for few moments and then the elephants would go for another walk.

Poor Dennis he was not aware of what was happening till he woke himself. The amplified snores were too much for him too. He was disturbing himself. Trust no one told Dennis who kept the mike there.

……….. OTHER ADVERTISING MARKETING EPISODES 

●  COWARD – what do you do when the opportunity arisesBREAKOUT AT MUDRA  something that would never happened in any other agency     OVERDOSEWhat happened with a good B2B initiative at holi.     CAN YOU MAKE SOMEONE AN ENGISHMAN OVERNIGHT        THE WATCH: How do you know what your client is signalling    IRRATIONAL DEMAND – how clients expect agencies to do things DOUBLE SURPRISENever walkin a party not knowing the occassion    DING DONG EXCITEMENT AT MACAUthe addiction to casino    HOT RIDE AT PUSHKAR  – adventure   THE WALK : How we discovered the culture at Macau   The Jump – a team of 7 go sjyjumping during annual conclave at Pattaya   HIGH SEA GAMBLINGthe merry making in international waters KOTI ANGLES: Gambeling in Goa    MISSING LIPS : How friendship develops to create different expectations The Trap:  How the AE searching for adventure got duped     Equal Opportunity to Indulge: How HR finds itself ina spot in Pattaya   THE LOST HAUNTING MUSIC An experience    UNNAMED SPIRIT- A SPOOKY EXPERIENCE at Mcleodganj     PUNJABI LINTAS – Amrit Puri takes over Lintas    DELAYED LAUNCH – Why HT Delhi Colour supplement launch was delayed     UNDERGROUND  – Printing fake currency could have led to jail ●  STRATEGIC RAIN BREAK  – How ZID KARO DHONI film was shot  THANK YOU  ●  RAIN CLAUSE – I  – The fight with Whitelight film over Maruti film    LETHAL COMBINATION ● APPETITE – It does not matter where you get the appetite till you eat at home ●  Puncture – how not to get caught ●   ADULTERY- THE MOMENT  – Its all for you to decide how far you would go ●  ASSET – how a famous Indian model was rejected ●  I AM SANKAR – soft ragging of new trainee    THE COUNT    INTRODUCTION    TIME BOMB – How to avoid embarrassing situation    SMALL TILE   – eye for detail   SHOOT REPORT  junior saving the issue by innovative process   SARDAR KHUSH HOGA – the agency reaction to a demand  SHOOT AT MUD ISLAND  – shooting with Denzil KAALI PEELI PICTURE – what do you do you’re your model is featured in Debonair  UPGRADE  – Bangalore ITC  JUHI EFFECT there is something called lady luck in gambling   POWER OF PUNJAB  OUT  – let game be game ●  TWO MORE – how not to pay for the drinks   ELEVEN MINUTES – client tackles late agency   THE CHERRY WIN –Team plays a prank ● THE PRESENTATION – junior takes revenge for last minute changes    BLACK GOLD A lesson on TVC presentation     BUFFERED –delivery at airport   CONTINUE WITH CLIENT – The management supports a high pitched battle with client    NOT FIRED   – just in time action by agency     ONE LESS DECISION  – a campaign thought represented umpteen times HIGH JACKING THE GOAFEST DELEGATES  – a ground event that took Goafest by surprise  THE GHOST OF 35 RANI JHANSI ROAD JHANDEWALAON    – The unsiad stories ●  THE PROBLEM  – Agency tackling a no-brief from client     IMPORTED ART CARD  – a quick retort to finiky client      BANYAN TREE AGENCY – Agency tackles cost issue on unapproved estimates