Category Archives: BOOK REVIEW

GOD – THE MANTRA OF BRANDING by VIPUL JAIN

‘God The Mantra of Branding’ is a book on Branding born of a dream. It is an attempt by the author Dr Vipul Jain to juxtapose the life of mythological characters (mostly from Mahabharata) to explain his point-of-view and context to Branding. It is not a book for practitioners, who may find it too simplified… Read More »

A Field Guide to lies & statistics by Daniel Levitin

It is not what you know that gets you into trouble. It is what you know for sure that just not so’ This quote in ‘A Field Guide to lies and statistics’ by Daniel Leviton summarises most of what the book presents. I bought the book to get a good enough understanding to help me raise relevant… Read More »

GodMan to Tycoon, The untold story of Baba Ramdev.

‘Godman to Tycoon- The untold story of BABA RAMDEV’- BOOK REVIEW I finally got the time to read the book ‘Godman to Tycoon’- The untold story of Baba Ramdev by Priyanka Pathak Narian. I purchased it much before 8th August 2017, when the court banned the sale. It was there in waiting to be read. A… Read More »

Happiness a state of mind by Gyalwang Drupka. Book Review

I’m never going to be good enough, so I’ll just have to grab happiness where I get the chance. ( From the book) It was late at night on September 19, 2017, at some 30,000 feet in Indigo 6E 404, flight from Nagpur to Mumbai when I finished reading the book ‘Happiness is a State of… Read More »

‘THE POISON ARTIST’ by Jonathan Moore, a multilayered dark crime horror. BOOK REVIEW

Normally, I read books in sequence. I just follow the ‘FIFO- First In- First Out’ policy. For ‘The Poison Artist’ by Jonathan Moore, I made an exception. How could I hold myself back after reading my favourite author of horror stories Stephen King’s comment. He says ‘it is an electrifying read… I haven’t read anything… Read More »