The Sacred Art of Naming: People, Pets and Brands
Why do names like Barfi, Sheru, NaMo, Apple and underworld nicknames stay memorable? A sharp opinion piece on identity, branding and the hidden psychology of the art of naming.
Tag Archives: BRANDING
Lansdowne and the Hidden Cost of Name Change Politics
Lansdowne’s proposed renaming raises a larger question: does Name Change Politics help people, or distract from roads, ecology, tourism, and real development?
Marketing Mixology by Ambi Parameswaran. Book Review.
From brand-building to negotiation, explore how Marketing Mixology serves a refreshing cocktail of marketing essentials.
A Love Letter to India’s Airlines, in Soaked Cups
We are now paying first-world prices for discomfort, wrapped in premium branding. How long should passengers suffer?
PRADA KOLHAPURI- When the west wears it, we swear by it.
With Prada Kolhapuri happening, we look at the humble piece of leather in a new light. Why does it happen? Why do we see things differently when the West appreciates it?”/>
The Trikal Tangle: Of Brands, Offence and a Trigger-Happy Audience
TRIKAL, the new Whisky, faced online trolling and a call for a boycott – a case of a trigger-happy audience or a wrong step by the brand.
Momentary Brand Affinity – The Demise of Consumer Loyalty
The brand loyalty is dead, and the situational based preference across and within categories have taken over.
All The World’s A Stage by Ambi Parameswaran. BookReview.
In ‘ALL THE WORLD’S A STAGE’, AMBI PARAMESWARAN simplifies PERSONAL BRANDING using the conversation among friends during the reunion
Branding advantage – the 6th type of employee?
Employees can be categorised into six distinct employee sets. And each has an advantage. So. be honest and evaluate where you stand.
Blame Brands for missing IPL Opportunity.
IPL. is on and the brands don’t seem to exploit the opportunity well enough. Who is to blame, brands- creatives or the strategist.
