Category Archives: FUN IN PROFESSIONAL LIFE

Real life stories from advertising and marketing

The Joy of remote working suffocated with long leash of technology

I am sure we all vote YES for flexible-timing. I also would bet most of us have experienced remote working. Yes, thrive on such a technology marvel and dream of the constraint-free life unveiling before the new generation. We are blinded by the advantages to miss the twin edged swords of technology. It is relentlessly… Read More »

Has Women Empowerment endangered working men?

Rajesh sits in the corridor outside the boardroom, still unsure why he’s being branded a sexual predator and an exploiter of women. Why was his behaviour and past being probed? He has always been warm-hearted, easy-going. Nothing has changed and yet everything in his life could fall apart. It seems that the new junior in… Read More »

Can INDIAs 10 MOST DANGEROUS CELEBRITIES list be surrogate for popularity?

The seemingly hot looking women could lead to disastrous results. This learning was reinforced last week. I discovered ‘THE MOST DANGEROUS CELEBRITY’ list. Curious, I opened it to be better educated. It is interesting how things get interpreted. McAfee, yeah those computer safety guys officially release ‘ MOST DANEGROUS CELEBRITY LIST’ every year. These are… Read More »

DO YOU HAVE A MAP FOR BRAND-i

Explorers don’t need a map. They are adventurous. They love taking risk. However, most of us are navigators. For us, life is a journey. And most of us don’t have a map for it. We work with vague sense of direction. We keep defining the destination and the road that will lead us there. We… Read More »

SEXUAL HARASSMENT – Raising the voice early, still the best solution

(The article was also published in THE ISLAND, Leading Sri Lanka newspaper  on 30th April 2017) In the recent times, there have been multiple high-profile cases of sexual harassment reported in the media. Some of the prominent ones are Arunabh Kumar, RK Pachauri, Tarun Tejpal, Ashok Kumar Ganguly, Mahesh Murthy and Sumant Bhattacharya. In September 2016,… Read More »

GOAFEST 2017- 13 constructive suggestions because PERFECTION is always WORK-IN-PROGRESS.

In my last post, I had said that Goafest 2017 would surpass expectations and I must repeat that I do believe it has. Unfortunately, the expectations with the team of supermen and superwomen organising Goafest were super-high too. Hence, we delegates – personally, individually and collectively – found issues to crib with some of what… Read More »

Brilliant Storytelling…- BOOK REVIEW- A Village Dies- by Ivan Arthur

After a long time, I read a book that is an example of brilliant storytelling. ‘A Village Dies – your invitation to a memorable funeral’ by Ivan Arthur. Published by ‘Speaking Tiger’. It is a story in convenient flashbacks. TVD, is a story of two villages Kevni and Amboli, in erstwhile Bombay. A mixed community… Read More »