Molley’s Vegetable Stall – Master Class in Customer Relations. Molley, the vegetable street vendor, delivers a master class in customer relations if only you were willing to listen and observe.
Are you responsible for the non-secular Indian Advertising? Someone watching Indian advertising is bound to see India as a non-secular Hindu state. The problem is big and growing by the day.
How Indian advertising stereotyped Yamraj – the lord of death. Lord of Death- Yamraj has been stereotyped in Indian advertising, often presented in a comical trivial context.
Red Label- Chai Pe Social Charcha RED LABEL on the World social Media Day raises a toast to the humble tea- the original social network of the country- the humble tea. Does it benefit the brand?
UCC ‘Causvertising’ for Cannes24. Cannes is over, and Mr Arya, who did not get any this year, is getting ready for Cannes24. What better than UCC as Causvertising.
Keeping it Simple works- Jaago Re & Tiger Anthem. Brands engage audience in purpose led campaigns like Jaago Re by keeping it simple and practical with solutions that can be practiced.
GOAFEST2023- Absently present! Why do people attend GoaFest or don’t attend it. Here are some of the answers. They may work for you or not- I would want to know.
Surrogate Advertising:- Don’t blame ASCI alone. It is so easy to crib and complain about Surrogate Advertising and expect only ASCI to act. Why not look at inefficient ecosystem around it.
Reliance Jewels-consistency in communication Reliance Jewels with Scarecrow M&C Saatchi has developed a unique, consistent communication language for its thematic collections.
Creative Hits- Some recent Good Work. Here are few of the recent good work in Indian Advertising. Not the complete list- but things I liked. Plain and simple. well crafted.