Category Archives: LESSONS IN MANAGEMENT

BOOK REVIEW- ‘Unlock the real power of ideation’ by R SRIDHAR

Ever wondered, why at the end, there is not much to write about the ideation sessions happening every few days in the corporate environment. Why things don’t seem to move the way you want, even after taking every possible precaution and ensuring the participation of right people and great environment? Is it, the process or… Read More »

It pays to strengthen perception, because it’s more real than reality

Good Interviews are addictive to watch. They have an uncanny ability to capture your attention. More so, when subject, subject matter or the interviewer is of your interest. There have been a few of these in the recent past. They have the power to break or strengthen an existing perception. Many times they force you… Read More »

What comes first, the verbal nail or the visual hammer ?

In her book ‘Visual Hammer. Nail your brand into the mind with the emotional power of a visual’, Laura Ries, takes her basic proposition and then hits it so many times in so many ways that the Nail does get deep into your mind. Yes, VISUAL HAMMER matters. I was wanting to read this book after… Read More »

10 Rakhi, 1 Brother And 6 Sisters.

Today is the friendship Sunday. Tomorrow is the Rakshabandan Monday. There is not much of friendship frenzy. It seems the fad of collectivism is dying a slow death. It is restricted to the tweets, and Facebook mentions. However, the social post, short films and brand messages have started bombarding the inboxes with Rakhi messages. The… Read More »

BOOMERANG employees need to pass the GHAR WAPSI test

Getting back to an ‘ex’ is never an easy task. To expect the romance to flame up or to start from where one left is over expecting the welcome. It is a lot more complicated that when a person decides to join back his ex-organisation. The homecoming, boomerang employee is not a new phenomenon in… Read More »

The Joy of remote working suffocated with long leash of technology

I am sure we all vote YES for flexible-timing. I also would bet most of us have experienced remote working. Yes, thrive on such a technology marvel and dream of the constraint-free life unveiling before the new generation. We are blinded by the advantages to miss the twin edged swords of technology. It is relentlessly… Read More »

STOP BLAMING SO-REAL-MAR(Ke)Tin(g) for current situation in Indian advertising Industry ?

June 27 1987 is the day advertising started its metamorphosis. Or so people would like you to believe. That day, Martin Sorrell with a confidence that only he understood made the successful hostile takeover of J Water Thompson (JWT). Most likely, he was unsure of the destination or the choices he will have to make… Read More »

Has Women Empowerment endangered working men?

Rajesh sits in the corridor outside the boardroom, still unsure why he’s being branded a sexual predator and an exploiter of women. Why was his behaviour and past being probed? He has always been warm-hearted, easy-going. Nothing has changed and yet everything in his life could fall apart. It seems that the new junior in… Read More »

The father.

You see the picture. You see happiness. I know; it will be tough for you to reconcile with the information I will share. Not that it is unexpected, but because it shows the emotion. This is Mr. X. I never checked for his name or story. Early morning, he can be caught taking his kid… Read More »