Category Archives: LIFE BLOG

EXPLORING THE FEELING – FIRST LOVE SECOND TIME. 

Love is an emotion – an unexplained attraction- an undefined force that is not just a Human experience. Many poems, songs, stories, cinema, and philosophical treatises have been written and crafted on the subject. Yet, defining love remains a complex and elusive endeavour. And the complexities multiply when it is the first love- the second… Read More »

Untangling Umbilical Cord in Life and Brand Building.

During birth, the physical umbilical cord is ceremoniously cut. Still, the bond between mother and child remains metaphorically tethered by what we might call an “umbilical cord” throughout life. This intangible connection, though unseen, can be remarkably strong. It is often joked in India that, culturally, this umbilical cord is seemingly unbreakable in nature. However,… Read More »

A Family DIY IKEA Experience.

The IKEA experience is more than just assembling furniture; it is a fascinating, engaging experience reshaping how we perceive DIY craftsmanship. No doubt IKEA is changing the furniture space one piece at a time. DIY- Do It Yourself in furniture assembly is new to Indian customers. For us, fully assembled, no-nonsense furniture is the norm.… Read More »

Rethinking Identification in the World of Unclaimed Bodies

In the intricate journey of life, death- last rites- last journey and the theories surrounding them (including re-birth) continue to fascinate me. However, today’s article focuses on the overlooked plight of unidentified bodies and woefully inadequate efforts made in their identification. Beyond the morbid curiosity lies a critical issue that demands our attention and action-… Read More »