A fireside conversation with Vermajee over his favourite drink discussing the future of brands. “Brands will be dead by 2040.” I started the conversation. Vermajee, the marketing consultant and a dear friend, looked at me over his favourite drink, with the expression of a marketing consultant who has just heard a client announce a completely… Read More: BRANDS WILL BE DEAD BY 2040 »
When products, features, prices and reviews begin to look the same, what is left for brands to fight the battle for brand preference?
Consumers don’t stay loyal forever—they fall in love again. It requires brands too fall in love like manchala ashiq.
A witty, insightful piece comparing husbands to eternal beta products and wives to relentless start-up founders who keep upgrading, rebranding, and managing “Project Husband.” A fun read for marketers, couples, and anyone who believes all great products evolve over time.
Brand custodians, don’t worry about how full your brand glass is. The important thing is what is in the glass and how you leverage it.
A Pledge is such a simple device, can brands use it as an active change agent and for commercial benefit? What must be done?
Rituals, practices, and symbols are the prime drivers of a religion and its beliefs. The Hindu religion is now reawakening to protect its identity.
Complaints are part of business; however, how you handle and convert them into good customer experience matters.
During birth, the physical umbilical cord is ceremoniously cut. Still, the bond between mother and child remains metaphorically tethered by what we might call an “umbilical cord” throughout life. This intangible connection, though unseen, can be remarkably strong. It is often joked in India that, culturally, this umbilical cord is seemingly unbreakable in nature. However,… Read More: Untangling Umbilical Cord in Life and Brand Building. »
