Category Archives: PUBLISHED ARTICLES

Let us learn to celebrate imperfection in life.

Celebrate Imperfection. Don’t rush after the illusion called PERFECTION. Better celebrate imperfection in life. It is not a new thought. Many great thinkers, gurus and leaders have articulated it. We humans express a spectrum of endless emotions, experiences and expectations. We also evaluate them against individual parameters that keep getting redefined. We exist because imperfection exists.… Read More »

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Wagh Bakri Chai lacks earlier warmth

Wagh Bakri a bit Lukewarm The latest Wagh BakriDVC by Scarecrow M&CSaatchi   takes the theme ‘Rishton Ki Garmahat’ to next level with ‘Rishton Ka HI FEVER’. It introduces a granny who uses Tea to settle an argument. She makes a point. Is The Insight Laboured To Justify Brand Continuity? The insight has been simplified to… Read More »

At least 8 reasons to celebrate Cannes 2018.

The 2018 Cannes Advertising festival, reporting a lesser number of entries and higher networking attendance is over. The powerful statements made by the speakers and the knowledge shared over drinks is slowly starting losing its impact. The social media post of short-term legal immigrants to Nice are becoming sporadic and slowly getting buried in the digital history.… Read More »

Mafia at advertising associations in India

The ‘Mafia’ at the associations governing Media, Advertising and Marketing in India. “There is a mafia out there, and the dons play musical chair with understated self-appreciation and mutual admiration”. This was in the loud booming voice of one of the soon-to-retire industry senior.  It was not the first time I am listening to such… Read More »

Tata Sky fumbles with #HarSceneKaMazaaLo

Attempts to create Brand’s Unique creative style is a dual-edged sword. Every creative team dream to create a unique communication style deeply associated with a brand. Something so unique, it becomes the default signature style of the brand. It redefines brand tonality and the brand-consumer connect. However, creating a unique style of expression, tonality, storytelling… Read More »

Do Call-for-Entry campaigns reflect reality?

The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »

Life is only worth living in a Beta Mode.

Life is crazy, demanding world of MAdTech professional; Media/marketing, Advertising, and technology. In addition to the pressure and demands of the organisation, there are many that are self-created. There are so many equations and variables to be balanced in an otherwise unpredictable environment. We live in a sea of uncertainties. There is with no assurance… Read More »

How brands converting second screen problem into an advantage?

How brands benefit from synchronisation their engagement on Twitter and TV? Most audiences engage with their mobile while watching television. There is always a second screen in play. This viewing pattern was earlier seen as a problem before someone decided deep-dive to understand the impact and use it to advantage. Recently after the hugely debated… Read More »

India Needs GDPR; Because A No Should Mean No.

Seeing the message ‘You have been unsubscribed’ gives that momentarily feeling of Moksha. You think you have won the battle against spams and personalised unwarranted e-mails. It is Maya, an illusion. The same domain rises like a phoenix and starts spamming you sooner than you can say ‘Om Namah Shivaya’. Visiting ant banking, insurance or… Read More »