Category Archives: PUBLISHED ARTICLES

BOOK REVIEW- ‘Unlock the real power of ideation’ by R SRIDHAR

Ever wondered, why at the end, there is not much to write about the ideation sessions happening every few days in the corporate environment. Why things don’t seem to move the way you want, even after taking every possible precaution and ensuring the participation of right people and great environment? Is it, the process or… Read More »

It is time to redefine and strengthen self-regulation by ASCI.

Marketers are rushing to court to protect their interest. Somehow, we don’t find that surprising. However, if it continues, government intervention and involvement may end the era of self-regulation. The game was always on. The wait was to see who will blink first. Everyone is taking sides. The arguments are more based on professional expectations… Read More »

It pays to strengthen perception, because it’s more real than reality

Good Interviews are addictive to watch. They have an uncanny ability to capture your attention. More so, when subject, subject matter or the interviewer is of your interest. There have been a few of these in the recent past. They have the power to break or strengthen an existing perception. Many times they force you… Read More »

FOUR SQUARE OBSERVATION- Collectivism. Patriotism. Excellence. Support.

SALUTE TO COLLECTIVE STRENGTH I want all to see this brilliant film by Ullash Chopra and team for Ambuja Cement. It is simple and minimalist. It has an apt location, casting, expression, music, build up and culmination with that timely intervention of a cloud. All the elements are brilliantly balanced and exploited for the intended… Read More »

DARKNET- the other side of digital highway !

I had my brush with Darknet (or Deepnet) by mistake on clicking some links that sent me on a trail that I quickly terminated. It was enough for me to ask Google Chacha for his advice. I have time and again thought about such a possibility, parallel universe, good vs evil, anti net, mysterious net… Read More »

STOP BLAMING SO-REAL-MAR(Ke)Tin(g) for current situation in Indian advertising Industry ?

June 27 1987 is the day advertising started its metamorphosis. Or so people would like you to believe. That day, Martin Sorrell with a confidence that only he understood made the successful hostile takeover of J Water Thompson (JWT). Most likely, he was unsure of the destination or the choices he will have to make… Read More »

Has Women Empowerment endangered working men?

Rajesh sits in the corridor outside the boardroom, still unsure why he’s being branded a sexual predator and an exploiter of women. Why was his behaviour and past being probed? He has always been warm-hearted, easy-going. Nothing has changed and yet everything in his life could fall apart. It seems that the new junior in… Read More »