Category Archives: PUBLISHED ARTICLES

BiggBoss Season 11 – View from a fanatic loyalist

It has always been hard to defend my fierce loyalty to the reality show; ‘BiggBoss’; on Colors TV one of the biggest reality shows on Indian television. Season 11 made it tougher. I visit the sets every year and like many others, I am sure to tune into ColorsTV on 14th January 2014 night to… Read More »

#DoYourBit to control the Digital Faultlines.

If one starts framing the digital faultlines of fake news and offensive content, one sees the impossibility of the task. And here I am not referring to the Dark Net. Nevertheless, a solution must exist. Human memory is short, and the default reaction is to forget and forgive. However, the marketing memory is based on ‘Law… Read More »

11 reasons to attend AdFest Pattaya

It is not a pre-sell for ADFEST Pattaya, an advertising festival attended by 1200 plus delegates from more than 50 cities. It is not even a recommendation. It is a definitive suggestion worth considering. ADFEST PATTAYA claims to be the longest running ad-show in Asia-pacific & middle east. It is the first show to be… Read More »

CONDOM AD RESTRICTION- I AM AS CONFUSED AS THE GOVERNMENT!

The government has done it again. Banned television channels from airing condom advertisement between 6am (Prayer Time) to 10pm (lights switch off time). The channels have been asked to strictly adhere to the provisions contained in the Cable Television Networks Rules, 1994. They have bulldozed into the decency of your mostly private life curtailing possible… Read More »

Get Ready To Get Your Creative Expressions Censored.

No, I have not seen Ravi Jadhav’s Marathi movie ‘Nude’. However, that does not stop me from questioning the I&B Ministry’s decision to remove it from the list of films to be screened at the 48th International film festival (IFFI). That  a new kind of censor after the jury constituted for the purpose has selected… Read More »

Is 6-minute digital film risking brand association?

When the digital wave started, it created a luxury of time for audio-visual brand expressions. In the 6-minute digital film format, the creative teams and brand custodians were no longer constrained by the 30 – 45 second capping. A result of  high cost of advertising exposure on television. It gave birth to short digital films,… Read More »

Party to sexual harassment at workplace? #MeTooGuilty

The Harvey Weinstein episode forced many people to re-examine sexual harassment at workspace. Many women shared their experiences with hashtag #MeToo. It was apparent that silence and escapism have fuelled the behaviour. There is no surprise at the spectrum, depth and width of this malice that seems to engulf every profession. The inappropriate behaviour finds… Read More »

Gold Standard In Digital Advertising; No High Expectation

The digital industry ad sales is under tremendous focus and pressure. Fake clicks and counts are dominating with fake ads. It is too little too late. The advertiser and audience experience has worsened over time. The consumer is frustrated with the digital invasive advertising and has no where to complain. Hence, it is no surprise… Read More »