Category Archives: PUBLISHED ARTICLES

Thank you Hardik Pandya for Koffee with karan!

HARDIK PANDYA KOFFEE WITH KARAN EPISODE Pushed by the media pressure, I managed to watch the Hardik Pandya-K L Rahul episode of Koffee with Karan just before Star took it off from its OTT platform. It was just another episode but with a minor difference. The guests were young cricketers. Unlike Bollywood stars, not accustomed… Read More »

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‘CREATIVE SUPERPOWERS’, You need it. Book Review

TODAY ONE NEEDS ‘CREATIVE SUPERPOWERS’. Creativity is an expected skillset in any profession today. We all want ‘Creative Superpowers’ to grow. Yet, there are very few recognised programmes on creativity taught as part of professional education at graduate or postgraduate level. Creativity is something one is expected to have or to learn on the job.… Read More »

2018- Life Impact Books I refuse to UnCage

Typically, I read 70 plus books every year. And, share my recommendation from the books published in that year. You may access the recommended list of 2014, 2015, 2016 and 2017 here. 2018 has been different. I managed to read only 30 odd books. This year I was concentrating on writing and working on my… Read More »

The thought of Green Brand Building!

‘Green Brand Building’ is a thought in the inception stage. It is inspired by ‘My Green School’ an idea supporting education for ‘Gross National Happiness’ (GNH).  It is an initiative by Thakur S Powdyel, former Education Minister of Bhutan. Bhutan believes in GNH as a measurement of Growth and prosperity.  It believes- ‘The ultimate desire… Read More »

Indigo Blinked early on Customer Frustration.

Last week, Indigo, the best on-time performing airline of India, made an announcement. It said it would start charging for any seat selected on web check-in.  Oh, well, it graciously offered the option of free seat check-in at the airport. As expected, it led to loud protests and negative sentiments on social media. Finally, Indigo… Read More »

Terminating client-agency relationship professionally.

What is true for personal life is true for professional life too. Relationships take time to build. Same is true of Client-agency relationship. They need an investment of time, efforts and a lot of trust and faith. Moreover, yet, in many relationships, there comes a stage when breaking it is more productive than continuing with… Read More »

Cinema must self-regulate ad breaks.

CINEMA SELF REGULATION! Cinema must learn from other media and how self-regulation has helped to keep the Government intervention to a minimum. To a large extent, television, radio and print are self-regulated. Digital too is trying with new matrices, technology, transparency, and consumer freedom. The ‘Gold Standard’ is one such effort. ASCI on the other… Read More »

Catalyst makes to my list of 10 most recommended books to read

It took me time to pick ‘Catalyst: The Ultimate Strategies on How To Win At Work And In Life’ by Chandramouli Venkatesan. Reading it, I realised, I cover a lot of it in two of my workshops ‘Brand-I’ and ‘Re-Discover Yourself’, but from a different perspective. On the other side, I have that sinking feeling… Read More »