Blame it on strategically quirky CRED
GRED been experimenting with communication. redefining quirkiness with celebrity and succeeding in people talking about them
Category Archives: PUBLISHED ARTICLES
BHIMA JEWELLERS – SIMPLY PURE AS LOVE OR…
BHIMA JEWELLERS new ad- pure as love- is about acceptance- confidence and transformation of a trans-woman with family support. Is it before time- or is the brand being opportunist
IIMA HERITAGE DORMS – RESTORE OR DEMOLISH.
The red brick and mortar architectural wonder designed by Louis Khan is a visual identify of IIMA. Currently a debate carries on- management wants to demolish the dorms and alumni wants to protect them
UNCAGE THE BOOKS 2022 – COME JOIN THE MOVEMENT.
Why keep the books that you are never going to read again or refer to? why not set them free? uncage the books- so that others can benefit
Time, newspapers stopped cheating readers.
Newspapers now days are full of sponsored – paid content and native advertising without them being identified. in effect cheating readers. In process the reader-content- newspaper trust is broken.
The Ministry of Common Sense – Martin Lindstrom
The latest Martin Lindstrom book- The Ministry Of common Sense questions the lack of common sense and its application in the corporates. Martin offers some solutions.
International Women’s Day. You can be the difference!
We have been celebrating 8th March as International Women’s day for long. Not much has changed as the need to celebrate shows. Why not be the change .
BIGGBOSS14- Not the BiggBoss I like.
BiggBoss is my favourite reality show on Indian television. But BiggBoss14 was a disappointment. It was not meeting the expectation.
Brand Engaging with multiple advantages
Creative fear an unfocused brand brief. Few creative teams rise to the occasion creating engaging communication.
10 Superb Creatives from Super Bowl 55.
Super Bowl for me is an exhibition of creativity and brand communication. This year too, I was not disappointed with 10 commercials worth talking about.
