Tag Archives: awards
To Last Of The Award Ads. Long Live Awards
Longlive Goafest
Unsolicited advice to help make Goafest 2020 better.
In the article yesterday, I discussed ‘what you missed, and they messed?’ with reference to the advertising industry’s biggest festival of creativity and ideas. Goafest2019 finished on April 13, 2019. Like always, it had its own moments of the Good, the Bad and the Ugly. There has been tremendous change as the festival keep evolving.… Read More »
GOAFEST 2019. How to get the most out of it.
GOAFEST 2019, the collective event by AAAi and AdClub. It used to be really fun when it was held at the Cavasillium beach. Oh! It was hot and humid. You needed sunglasses, a hat and suntan lotion as standard accessories to navigate the venue. I have been one of those stupid’s who questioned the relevance… Read More »
Goafest- view of a biased loyalist.
I was recently telling someone that I am one of the few who has attended every season of Goafest since inception. I was stumped when she asked, what has changed and what should change at Goafest. Moreover, she wanted to know, why should someone attend Goafest? In spite of my being a loyalist, the questions… Read More »
Unfinished story seeks happy ending in GoaFest 2019.
Will GOAFEST 2019 finally change everything. Unfinished stories have an uncanny feeling. Expectations and imaginations play havoc with the sense of directions. They leave you starving for that last chapter that will wrap the things as per your thread. So, I am going to share one such story seeking an end. It started some years… Read More »
At least 8 reasons to celebrate Cannes 2018.
The 2018 Cannes Advertising festival, reporting a lesser number of entries and higher networking attendance is over. The powerful statements made by the speakers and the knowledge shared over drinks is slowly starting losing its impact. The social media post of short-term legal immigrants to Nice are becoming sporadic and slowly getting buried in the digital history.… Read More »
Do Call-for-Entry campaigns reflect reality?
The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »
Who to blame for SOCIAL Skew in creative awards win.
‘So we have a new agency of the year’… my chirpy greeting to an industry veteran while leaving Goa’s Grand Hyatt got an unexciting almost conversation closing reply ‘You wearing a nice red shirt, and the jeans are good too’. I realised it was not a good subject to discuss. The dejection was complete. The… Read More »