Tag Archives: B2B

LAZY ADVERTISING BY MEDIA BRANDS. Show what they think of planners and clients. Those Morons

Tweet    Follow @s_kotnala Media brands in the B2B space take their business communication and related messaging very seriously. While I do not expect them to evolve to H2H conversation anytime in the near future, the fact remains that they do consider their B2B initiatives a very important part of their selling process. Media trade… Read More »

Media Salesperson. Stop Selling.

Tweet  Follow @S_kotnala The festival period is right here. It will decide the fortune of many media brands. There is nothing new in the system. Every trick has been experimented with. The relationship strengthening parties are over. The experiential engagements are on the high. The contest and rewards have slowly started lost their sheen. If you… Read More »