Tag Archives: GOAFEST

Unsolicited advice to help make Goafest 2020 better.

In the article yesterday, I discussed ‘what you missed, and they messed?’ with reference to the advertising industry’s biggest festival of creativity and ideas. Goafest2019 finished on April 13, 2019. Like always, it had its own moments of the Good, the Bad and the Ugly.  There has been tremendous change as the festival keep evolving.… Read More »

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ADFEST PATTAYA 2019, Why You Should attend it?.

The year 2019 started with the IAA World Congress held at Kochi. Pattaya Adfest 2019 will follow it from 20th to 23rd March 2019 at the Royal Cliff Hotels Group, Pattaya. Goafest is scheduled from 11th to 13th April 2019 at Grand Hyatt, Goa. May is the month of ZEE Melt, to be held on 30th and 31st May at Dome NSCI, Mumbai. Kyoorius awards… Read More »

Do Call-for-Entry campaigns reflect reality?

The call-for-entry campaigns may not be reflecting the true picture. In fact, awards will be better served if they concentrate on few other things to maximise differentiation, relevance and impact. The rising cost of entry, the controversies surrounding awards and the perceived value is forcing many agencies to evaluate their options of awards to enter… Read More »

GOAFEST, Meets Expectation – Promises to be better

The 13th edition of Goafest lived to its promise of being more productive and better than the last edition. There were visible, and determined efforts to make it a better experience. Goafest remains a work-in-progress with a promise of ‘Best yet to come’ – and I will take that. This article is not a Goafest… Read More »

Advertising Industry ignores the elephant in the room.

How did advertising Industry fail to address the elephant in the room? I campaigned for ‘Wearing a touch of white’ in support of ASCI at Goafest 2018 with a lot of conviction and less of confidence. It was also a protest against the apparent lack of collectivism in the Industry and Baba Ramdev’s consistent blatant… Read More »

Support ASCI, WEAR A TOUCH OF WHITE on 5th April at Goafest #ProudOfASCI

Show your appreciation and support for ASCI, WEAR A TOUCH OF WHITE WHITE on 5th April 2018 at Goafest. Tomorrow is the inaugural session of the 13th edition of Goafest, the Khumbh of Indian Advertising. I expect every work awarded or displayed at Goafest confirms to the ASCI guidelines, which is the outcome of Industry… Read More »