Tag Archives: guidelines

ASCI Guideline pe Guideline pe Guideline.

There are enough ASCI GUIDELINE to help self regulation of advertising in india, but the no robust implementation. And that is my issue with these guidelines.

Support ASCI, WEAR A TOUCH OF WHITE on 5th April at Goafest #ProudOfASCI

Show your appreciation and support for ASCI, WEAR A TOUCH OF WHITE WHITE on 5th April 2018 at Goafest. Tomorrow is the inaugural session of the 13th edition of Goafest, the Khumbh of Indian Advertising. I expect every work awarded or displayed at Goafest confirms to the ASCI guidelines, which is the outcome of Industry… Read More »

Advertising chasing new scapegoats- Celebrities.

The ASCI code for  ‘Celebrity in Advertising’ is something I fail to understand. As per national  tradition, certain highly influential people, business leaders, religious leaders, politicians, government functionaries, Bureaucrats and people like doctors, authors, activists and educationists have been treated with kid gloves. To me, any such guideline must cut across all segments and not… Read More »