POLICY BAZAAR -Humorously associating death & insurance.
Insurance tends to avoid reference of death in its communication. Policy Bazaar moves leverages DEATH in its Life and health insurance ads.
Tag Archives: Insurance
Life Insurance can be humorously logical.
Life Insurance companies miss an opportunity to be humorously logical and maybe more effective than just being informative and educative.
Mother Influencing Insurance
name=”twitter:site” content=”@nytimes”> Sometime back, I watched a film from Policy Bazar on Term Insurance. This time there was a small catch. The film was about a mother joining her job just six months after her first childbirth. Created by Enormous Brands, it is a decent film meeting the objective of asking working women to re-evaluate… Read More »
Insurance: Smoothening the fear of death with emotional storytelling.
Death is the eternal truth. It is the only certainty in life. However, it is never a pleasant thought to engage in. No one really wants to discuss it. Insurance advertising has to balance the unpleasantness of this life event. In process, Insurance brands have used SHAM (logic), DAAM (price and not necessarily the cost… Read More »
