Tag Archives: Understanding

‘ONE LESS DECISION TO MAKE’ – towards designed customer Intimacy.

Oh, I know. I caught you there with the headline. As a brand / product/ service, you and the customer is not married. On top of that there is no hint of an affair. Intimacy is a desire and dream but then that is where you stand. If I hear you right, you are committed to… Read More »


Time we recalibrate UnMetro Consumer Understanding

            I am surprised that there is still an ambiguity among Citizens of Planet ‘Media Buying and Planning’ and ‘Marketers’ about UnMetro market potential and possibilities. Because, it  silently crept in while they remained glued to their ivory tower windows with a limited view. The result: no one understands it.… Read More »